Note: The job is a remote job and is open to candidates in USA. Sinch is pioneering the way the world communicates, and they are seeking a curious and detail-oriented Marketing Coordinator to support their Search & AI Systems team. The role involves ensuring the performance and scaling of AI-generated content, coordinating with various teams, and managing feedback loops and project organization.
Responsibilities
- Build and maintain a pre-publish scoring/QA rubric for AI-generated content
- Review and edit AI-generated content to validate accuracy, completeness, and alignment with approved inputs/database(s)/brand guidelines
- Translate recurring issues into workflow improvements (e.g., prompt refinement, input adjustments, structural changes, etc.)
- Coordinate graphic design and visual creation with brand and designer team members
- Help us build the system to scale helpful, contextual visuals for all content we publish
- Coordinate with teams responsible for WordPress publishing to ensure recommendations and updates are implemented accurately
- Validate that content updates, bug fixes, and structural improvements are live and functioning as intended (e.g., no broken links, placeholder text, uninformed visuals, formatting issues, etc.)
- Validate localized URLs and ensure parity between English and translated pages
- Gather stakeholder feedback, document needs/expectations, and project manage the requests
- Ensure edit requests from Marketing, Product, and other teams are properly implemented withn inputs/databases/workflows -- not only manually edited on-page
- Close the loop with stakeholders when issues are resolved
- Maintain organization within Asana and other systems
- Manage intake forms and triage incoming requests
- Help prioritize backlog items in coordination with team leadership
- Ensure targeted keywords, prompts, and workflows are properly documented, tracked, and reported across systems (e.g. Ahrefs, AirOps)
- Document and maintail team workflows, QA processes and operational playbooks
- Conduct regular site audits and implement technical SEO improvements (e.g., 301 redirectsm 404 error resolution, redirect chain/loop fixes, etc)
- Maintain internal linking between topic clusters as new and existing pages are published and refreshed
- Support reporting efforts by gathering performance data from tools such as Ahrefs, AirOps, Looker, Google Analytics, Google Search Console, and more
- Help prepare summaries highlighting publishing velocity, workflow output, and impact
- Identify trends or anomalies and surface them to the team
Skills
- You are a humble, empathetic, optimistic, curious, detail-oriented, and ambitious self-starter
- Ability to manage multiple projects and follow through to completion
- Attention to detail and organizational discipline
- Exceptional written communication skills
- Demonstrable curiosity about AI-driven marketing and/or SEO
- At least 1 year of marketing career experience
- Bachelor's degree in Marketing, Communications, English, or related field (or equivalent experience)
- Experience with SEO/GEO/AEO
- Experience with WordPress, AirOps, Ahrefs, Claude Code, Lovable, Figma, etc
Benefits
- Comprehensive market competitive medical, dental, and vision plans
- Free virtual counselling resources through our global Employee Assistance Program
- Roth and Pre-tax 401(k) options including an employer match for all participants
- Generous paid time off program
- Paid parental leave and family planning support
- Flexible remote work offerings
- Paid time off to support a volunteer program of your choice
Company Overview
Sinch is a cloud communications company that connects businesses and customers through tools that enable personal engagement. It was founded in 2008, and is headquartered in Stockholm, Stockholms Lan, SWE, with a workforce of 1001-5000 employees. Its website is https://www.sinch.com.