[Remote] Lifecycle Marketing Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. Maximus is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. They are seeking a Lifecycle Marketing Manager to own the messaging lifecycle for clients, including email and SMS communications, while optimizing marketing strategies to drive acquisition and retention.

Responsibilities

• Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene
• Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment
• Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging
• Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping
• Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization
• Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge
• Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives
• Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency
• Build and optimize prospect nurture sequences that convert leads into clients
• Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream)
• A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics
• Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications
• Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value
• Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers
• Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement
• Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience
• Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol
• Use Liquid logic and dynamic content to personalize messaging at scale across all channels
• Champion suppression logic and frequency capping to protect client experience and deliverability
• Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions
• Define, track, and report on lifecycle marketing KPIs: open rates, click rates, conversion rates, revenue per send, unsubscribe rates, and channel-level contribution to LTV
• Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance
• Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements
• Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership
• Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance
• Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers
• Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences
• Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies
• Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy

Skills

• 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment
• Deep Braze expertise—you've built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organized
• Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management
• Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform
• Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategies
• Experience with A/B and multivariate testing methodologies for email and SMS optimization
• Proficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reporting
• Strong analytical mindset with the ability to translate data into actionable optimization decisions
• Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit when needed
• Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs
• Experience in health, wellness, telehealth, or subscription commerce is a strong plus
• Bachelor's degree in Marketing, Communications, or related field

Benefits

• Competitive compensation package including equity
• Comprehensive health and wellness benefits
• Access to Maximus performance medicine services and products
• Flexible work arrangements
• Budget for continuous learning, tools, and professional development
• Full Suite: Medical, Dental, Vision, Life Insurance
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

Company Overview