Note: The job is a remote job and is open to candidates in USA. Humana Inc. is a leading U.S. healthcare company focused on delivering care and service to its members. The Lead Marketing Campaign Management role involves leading and implementing direct response marketing campaigns to enhance sales and awareness for Medicare products, overseeing creative development, and ensuring operational efficiency.
Responsibilities
- Formulation and Project management of direct mail creative strategy, campaign and processes
- Ensures campaigns operate at peak efficiency, staying on schedule and budget
- Manages and coordinates resources, scheduling, building and managing budgets
- Facilitates collaboration across internal teams to align on expectations, meets deadlines and increases productivity
- Manages outside vendors including advertising agencies and production facilities
- Maintains a high quality and compliance standard of product and delivery
- Recommends and evaluates processes, procedures and quality to gain efficiencies
- Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
- Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
- Requests and maintains materials and tracking identifiers
- Functions as an Industry expert bringing forth innovative ideas and new ways of thinking
- Takes action to resolve operational problems and minimize delays
Skills
- Bachelor's degree in Marketing, Communications or Business
- Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
- 4+ years of project leadership experience
- Progressive levels of responsibility within a fast paced marketing environment
- Master's Degree in Marketing, Communications or Business
- Prior health insurance industry experience
- Understanding of marketing metrics and program measurement
Benefits
- Bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Company Overview