Note: The job is a remote job and is open to candidates in USA. Launch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. They are seeking a Lead Data Analyst for Marketing to own the reporting infrastructure that informs decision-making across various business verticals, ensuring the effective use of data insights to drive performance and business growth.
Responsibilities
- Extracts accurate insights from raw, unstructured data without relying on clean models
- Builds, standardizes, drives adoption, and leaves teams more data-literate
- Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Architects complex models with full understanding of downstream impacts
- Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
- Actively engaged with stakeholders to audit what reporting the team is consuming and why, i.e. identifying discrepancies, redundancies, and inconsistencies across existing dashboards and beginning to develop a roadmap to standardize reporting across your verticals
- Bridging business context and data understanding by being able to articulate how assigned verticals make money and what the key performance levers are
- Actively improving dashboard standardization while executing on ad hoc requests with accuracy and business context
- Dashboard standardization is in execution and a clear roadmap exists for how trusted data sources will be developed to improve the efficiency of data consumption
- Trust is built with the business team through education, best practices, and a standardized reporting suite that enables confident self-service analytics
- Proactive retrospective analyses are being delivered across experiments, creatives, offers, seasonality, and CAC performance
- Trusted technical owner for assigned verticals end-to-end, from raw data ingestion through final dashboard
- Reporting standardization is complete, retrospective analysis is a consistent output, and the business team views you as a go-to analytical partner who recommends action, not just reports findings
Skills
- Expert SQL & Comfortable with Unstructured Complex Data: Extracts accurate insights from raw, unstructured data without relying on clean models
- Reporting Ownership & Data Literacy: Builds, standardizes, drives adoption, and leaves teams more data-literate
- Performance Marketing Optimization: Connects data directly to levers that move the business, i.e. campaign performance, conversion rates, or revenue per session
- Advanced LookML Development (or equivalent in Power BI / Tableau): Architects complex models with full understanding of downstream impacts
- Curiosity & Business Depth: Asks questions first; driven to grow business knowledge to become a trusted analytical partner, not just a builder
- Minimum 7 years in business intelligence or analytics with direct exposure to performance or affiliate marketing. The strongest candidates have owned reporting end-to-end, from pipeline to dashboard, worked with messy, complex, third-party data, and partnered closely with business teams to uncover meaningful trends, conduct retrospective analyses, and connect data work to decisions that actually moved the business
Benefits
- Profit-sharing bonus
- Competitive benefits
Company Overview
As The Discovery and Conversion Company, we connect advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase. It was founded in 2014, and is headquartered in Delray Beach, Florida, US, with a workforce of 51-200 employees. Its website is http://launchpotato.com.