Note: The job is a remote job and is open to candidates in USA. SpryPoint is a high-growth software company modernizing how utilities serve their communities. They are seeking a Head of Marketing to lead the marketing strategy, drive demand generation, and enhance market awareness for their cloud-native customer service platform. The role involves building a marketing function that creates inbound pipeline and positions SpryPoint as a leader in the utility sector.
Responsibilities
- Build and own SpryPoint’s digital marketing programs from the ground up; SEO / GEO, paid, email nurture, content-led acquisition, and ABM campaigns targeting an already-defined ICP
- Runs the business by the numbers, using core SaaS KPIs, dashboards, and forecasting to drive accountability and results
- Aligns with Sales through reverse pipeline math to ensure targets, activity, and forecasts are accurate and achievable
- Develop an Account Based strategy that targets companies within SpryPoint’s ICP to create early buyer awareness before RFPs are issued, interrupting the default to incumbent CIS upgrade paths
- Design and execute AI-assisted outbound campaign sequences in partnership with Sales leadership, aligning agentic SDR informed outreach to marketing-generated intent signals
- Own field marketing strategy: regional roundtables, executive engagement events, and prospect-facing activations that convert to measurable pipeline
- Develop and manage partner co-marketing programs with key channel partners (Core & Main, Workday, among others), driving partner-influenced pipeline and co-branded awareness campaigns
- Own strategy and executive oversight for SpryPoint’s full annual event calendar: trade shows, executive engagements, speaking engagements, hosted events, and industry conferences
- Lead strategic planning for SpryPoint’s annual client conference (300+ planned attendees, Oct ’26, $1M investment) including programming, sponsorship, logistics, and attendee experience
- Establish pre-, during-, and post-event marketing programs to convert event attendance into measurable pipeline
- Own SpryPoint’s market positioning as the only native SaaS solution in the utility CIS market, sharpening the differentiation narrative, category framing, and competitive response framework
- Develop and maintain a comprehensive messaging architecture aligned to ICP tiers, buyer personas (utility directors, CFOs, customer service leaders, executive suite), and buying cycle stage
- Lead competitive intelligence: track CIS market alternatives, upgrade-path competitors, and adjacent SaaS entrants, equipping Sales with battlecards, objection responses, and win/loss insights
- Build and maintain buyer enablement assets that address the full journey: awareness-stage thought leadership, mid-funnel persona-specific content, and late-stage proof assets (ROI calculators, case studies, client stories)
- Partner with Product and executive leadership on new product and capability launches, translating technical capabilities into buyer-relevant value propositions
- Define SpryPoint’s narrative for the utility Supercycle, positioning the company as the category choice for utilities replacing 20–40-year-old CIS platforms
- Align all marketing content, campaigns, and event programming to a consistent brand voice and message framework
- Oversee brand standards in partnership with design contractors, ensuring visual identity, tone, and positioning are cohesive across digital, print, and event assets
- Develop an analyst and industry influencer engagement strategy, including selection consultant briefings and advisory relationships that build pre-RFP awareness
- Leverage AI to create a system that takes signals from the market, competitors, and social media to create content, battlecards, and updated messaging for SpryPoint
- Utilize AI and a network of agencies and contractors spanning content, design, and web, managing output to support a GTM-aligned content calendar
- Build a content engine that serves every stage of the buyer journey: thought leadership and market education, mid-funnel persona-specific assets, and late-stage proof content
- Ensure all marketing content aligns to SpryPoint’s GTM strategy, ICP tier priorities, and campaign calendar
- Own SpryPoint’s web presence as a demand generation asset; SEO strategy, conversion optimization, and content currency
- Partner with the VP of Revenue Operations on lead scoring, ABM targeting, and outbound prospecting campaign operationalization
- In collaboration with RevOps, build the reporting cadence, dashboards, and KPIs delivering marketing performance visibility with board-level consumption in mind—including pipeline contribution, inbound lead volume, cost per lead, and event ROI
- Modernize the tech stack to bring in cutting edge, AI-powered tools that enable the marketing team to work faster and more efficiently
- Assess the existing marketing contractor stack within 60 days and present a structured org recommendation to the CRO
- Advise on the timing and profile for a dedicated PMM/Brand hire as a next-phase addition to the marketing team
- Advise on the timing for hire and development of a Demand Generation Manager
- Manage the full marketing budget with transparency to spend-to-pipeline ratios
- Work closely with Sales, RevOps, Product, and external partners to ensure marketing strategy is integrated and supporting overall GTM objectives
Skills
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree a plus
- 8+ years of B2B SaaS marketing experience, with at least 3 years in a director or senior director-level role with pipeline accountability
- Demonstrated track record as a revenue marketing leader: you have built inbound pipeline programs from scratch and can point to the programs you built and the pipeline they generated
- Strong working command of product marketing fundamentals: messaging architecture, competitive positioning, buyer persona development, and sales enablement
- Pipeline-accountable mindset: comfortable owning MQL and SQL targets, presenting marketing attribution data, and being measured against revenue contribution
- Proven experience operating in a lean team environment as the senior marketing leader, directing contractors and building FTE teams incrementally
- Strong people management track record, including the ability to assess performance rapidly and act decisively when standards are not being met
- Expert fluency in HubSpot, Salesforce, and marketing analytics tools; ZoomInfo or equivalent intent data platforms a plus
- Experience marketing to government, utility, quasi-government, or infrastructure buyers with long, multi-stakeholder procurement cycles
- Experience owning large-format annual client conferences and high-investment industry event programs
- Background in high-growth, PE-backed, scale-up SaaS environments
- Familiarity with channel partner marketing models and partner-influenced pipeline reporting
- Experience building or scaling a product marketing function, or working closely alongside a PMM team
Benefits
- Remote-first environment, flexible working hours across North America, and hub offices in Charlottetown & Atlanta
- Comprehensive compensation package that grows with you
- MacBook + $800 to create your ideal home workspace
- Health, dental, vision, and life insurance from day one
- Generous PTO and unlimited sick days
- RRSP (Canada) and 401k (US) matching programs
- $2,500 annual development fund, tuition assistance, and Book Bounty program
- Annual company events and team offsites that bring us together
Company Overview