Note: The job is a remote job and is open to candidates in USA. Nysonian Inc. is one of the fastest-growing consumer portfolios, and they are seeking a Head of Growth for Flo Pilates to own the growth engine across acquisition, conversion, retention, offer strategy, and revenue performance. This role is focused on building a disciplined growth machine tied directly to revenue, managing customer economics, and improving the customer journey.
Responsibilities
- Flo's growth strategy across acquisition, funnel performance, offer strategy, retention, and customer economics
- Revenue growth while managing CAC, payback, contribution margin, MER, and product-level profitability
- Partnership with Paid Media to identify scaling constraints, creative needs, and channel-level priorities
- Funnel and website priorities with CRO: landing pages, PDPs, bundles, pricing, and conversion improvements
- A clear testing roadmap across offers, landing pages, creative, lifecycle, subscriptions, and positioning
- Work with Retention on post-purchase monetization, subscription conversion, and returning customer revenue
- The operating cadence: weekly priorities, test reviews, KPI tracking, blockers, and accountability
Skills
- Demonstrated success leading growth for a high-growth consumer, ecommerce, subscription, wellness, fitness, or hardware business
- Strong understanding of paid acquisition, CRO, offer strategy, retention, and customer economics
- Ability to manage growth through CAC, MER, payback, contribution margin, LTV, retention, and revenue quality
- Experience working across paid media, creative, landing pages, lifecycle, product, and finance
- Proven ability to build testing systems that improve revenue and profitability
- High ownership, speed, and comfort operating in ambiguity
Benefits
- Health, Dental and Vision Insurance
- Life and Disability Insurance
- Paid Time Off
- Nine (9) paid holidays per year
- Complimentary NOBL & Flo products
- Remote-first
Company Overview