[Remote] Head of Digital and Growth

Note: The job is a remote job and is open to candidates in USA. Yomali is a portfolio of fast-growing businesses in SaaS, FinTech, eCommerce, and service industries, seeking a Head of Digital and Growth to architect and lead their inbound acquisition engine. This role involves building scalable lead generation systems, optimizing marketing campaigns, and developing a high-performing growth team to drive measurable revenue growth across multiple businesses.

Responsibilities

• Build scalable B2B inbound lead generation systems
• Launch and optimize paid acquisition campaigns across:
• Google
• LinkedIn
• Meta
• YouTube
• Emerging channels
• Create landing pages, conversion funnels, nurture flows, and lead qualification systems
• Drive measurable pipeline and revenue growth across portfolio companies
• Own CAC, ROAS, conversion rates, attribution, and marketing ROI
• Build a repeatable content engine focused on authority, trust, and demand generation through:
• Video content
• Case studies
• Thought leadership
• Webinars
• Social media content
• Build and implement the modern marketing stack from scratch
• Create reporting, analytics, attribution, and tracking systems
• Continuously optimize campaigns and funnels based on performance data
• Establish scalable marketing processes and workflows
• Start as a highly hands-on individual contributor
• Hire and scale a lean, high-performing growth team over time
• Manage agencies, freelancers, AI workflows, and future internal hires
• Build a culture of experimentation, speed, accountability, and measurable outcomes
• Audit current marketing landscape across portfolio companies
• Define ICPs, positioning, funnels, and GTM priorities
• Launch initial acquisition experiments
• Build strategic roadmap for scalable growth
• Lead generation engines producing qualified inbound pipeline
• Positive ROI established within at least one business unit
• Website and brand transformation underway
• Marketing stack fully operational and measurable
• Predictable inbound pipeline across portfolio companies
• Strong SEO and social growth
• Clear authority positioning in target markets
• High-performing growth team established
• Marketing operating as a measurable revenue engine

Skills

• Proven success building B2B growth and lead generation systems
• Hands-on paid media buying experience
• Deep understanding of funnels
• Deep understanding of attribution
• Deep understanding of conversion optimization
• Deep understanding of lead qualification
• Deep understanding of performance marketing
• Experience driving measurable revenue impact through marketing
• Strong storytelling and communication skills
• Ability to operate autonomously in fast-moving environments
• Comfortable building from zero with limited structure
• Experience within SaaS, FinTech, eCommerce, or digital-first businesses
• Experience scaling marketing teams from 0 → 1
• Strong LinkedIn or personal brand presence
• Familiarity with AI tools, automations, and modern growth workflows

Benefits

• Executive-level autonomy
• Direct access to the CEO and portfolio leadership
• Opportunity to build across multiple growing businesses
• Ability to create a marketing function from a true blank canvas
• High-trust environment with strong leadership support
• Significant investment already committed toward growth
• Rare opportunity to architect a portfolio-wide growth engine
• Massive ownership and visibility
• Opportunity to build and scale your own marketing organization
• Direct impact on company growth and revenue
• Exposure across SaaS, FinTech, eCommerce, and services businesses
• Long-term executive growth opportunity

Company Overview