Note: The job is a remote job and is open to candidates in USA. Depot is seeking a Head of Developer Growth Marketing to lead their developer acquisition efforts during a period of rapid growth. The role involves managing demand generation, orchestrating marketing channels, and leading a team to enhance Depot's brand and developer engagement.
Responsibilities
- Own paid and organic acquisition driving free trials and new customers toward our top-of-funnel target, within budget
- Analyze performance across the full customer lifecycle — acquisition, activation, conversion, and expansion — and make real ROI calls
- Define the activation milestones that matter, instrument the signup → activation → trial → paid journey, and build the messaging and in-product lifecycle moments that move users through it
- Own the PQL definition and the handoff logic to sales
- Orchestrate the content from technical blogs, video, product explainers, new releases, and thought leadership to maximize impact with audience across this array
- This may involve managing third-parties such as agencies or contractors, as well as coordinating across internal teams
- Own Depot's developer brand voice
- Make Depot the most trusted name in fast builds — specific, technically honest, and worth following
- Hire, lead, and develop the team
- Integrate new functions as they come online and raise the bar on AI-native operating standards across the org
- Set the planning, forecasting, and reporting cadence — call your shots, measure them, and run honest post-mortems
- Partner with Engineering, Sales, and Solutions Engineering on launches, positioning, and go-to-market
Skills
- AI-native leadership. You've rebuilt your own work around agents and automations and you lead for it. You can show us what you run on — not just talk about it
- Demand-gen at scale. A proven track record driving acquisition in a B2B or API-first company, with real budget discipline and self-serve funnel experience
- Developer credibility. You have genuine empathy for how developers evaluate tools. You don't need to be an engineer, but you need to use the product, understand the category, and write content that technical people trust
- Brand expression. You know how to build and protect a developer brand that stands out in a crowded infrastructure market — specific, opinionated, and earned
- A sharp operator. Data-driven, sets strategy, and prioritizes ruthlessly. Comfortable in PostHog, Amplitude, or equivalent. Knows which metrics actually move the business
- A team builder. You've built and led high-performing marketing teams. 7+ years helps — but it's the tiebreaker between two AI-native leaders, not the entry ticket
- DevOps, CI/CD, or developer-infrastructure category experience
- Scaled a marketing org through a Series B or comparable phase
- Experience with both PLG self-serve and sales-assisted enterprise motions
- You ship content yourself — blog posts, talks, social threads, product explainers
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