Note: The job is a remote job and is open to candidates in USA. Owner.com is an AI-native system designed to help local business owners succeed, particularly in the restaurant sector. They are seeking a Head of Creator Partnerships & Influencer Growth to build and manage the influencer and creator ecosystem, driving measurable growth and brand recognition through strategic partnerships.
Responsibilities
- Build and operate our partnerships across celebrities, influencers, and creators from deal flow and negotiation to creative and results, optimizing for cost-per-new-user
- Identify high-leverage creators and customers across YouTube, Instagram, TikTok, podcasts, and emerging channels
- Design incentive structures that align creator success with business outcomes
- Create a workflow around building long-term relationships with creators and getting them to grow with Owner to drive strong efficiency for the program through negotiating lower than market rates for creators
- Establish the right infrastructure and processes to measure and optimize performance for our creator channel
- Remain up-to-date on social media trends, technologies, and platforms to continue to optimize the channel
- Own the full influencer, creator, and community flywheel from strategy to execution and scale it into a measurable, top-of-funnel growth engine
- Own creator-sourced pipeline, customers, and revenue targets
- Improve efficiency across other channels through creator partnerships and analyze creator performance to optimize spend allocation
- Partner closely with Growth, Brand, Sales, and Media teams to maximize impact
- Help creators tell compelling stories about restaurant ownership, entrepreneurship, and growth
- Ensure creator content reflects Owner's brand and mission
- Surface customer success stories that resonate with creators and audiences alike
- Architect a strong network of creators who convert brand recognition into measurable word-of-mouth growth
- Partner closely with Brand, Product Marketing, PR, and Sales to ensure product launches, expansions, and cultural moments are systematically amplified through creator/community channels
Skills
- 8+ years of experience in influencer marketing, creator partnerships, affiliate marketing, partnerships, or growth
- Proven experience scaling creator programs from dozens to hundreds of partners
- Strong analytical skills and a track record of driving measurable business outcomes
- Experience working with / managing agencies and internal partners
- Comfortable operating in a fast-moving, high-ownership environment
- Experience managing budgets and optimizing ROI
- Strong systems thinker who can build processes that scale
- Familiarity with creator attribution and partnership measurement systems
- Innovation using AI tools to automate workflows and building a culture of drive AI fluency within the team
Benefits
- Comprehensive health coverage
- Remote-first workplace
- Unlimited PTO
- Generous pre-IPO equity package
- Plus extra fun perks
Company Overview