Note: The job is a remote job and is open to candidates in USA. Alludo is a company that focuses on productivity solutions and is seeking a Growth Marketing Specialist to support their Global Integrated Campaigns Lead. The role involves hands-on execution in eCommerce marketing, conversion rate optimization, and content publishing, with a strong emphasis on utilizing AI tools and managing projects effectively.
Responsibilities
- Supporting the setup, QA, and monitoring of A/B tests using Optimizely or similar platforms
- Using Google Analytics to track eCommerce funnel performance (trial → purchase → upsell), identify drop-off, and surface improvement opportunities
- QA landing pages, purchase flows, and promotional experiences for accuracy and consistency before going live
- Publishing and maintaining blog and web content optimized for AI-driven and generative search (AIO, GEO, AEO, SEO)
- Using AI tools (writing, image, video) to accelerate content production for blog posts, campaign assets, and lifecycle communications
- Supporting on-page metadata and content updates aligned to discoverability and online goals
- Supporting integrated campaign execution including lifecycle emails, seasonal promotions, eCommerce events, and web updates — ensuring assets are accurate and live on time
- Managing project records and timelines, keeping cross-functional stakeholders aligned and flagging blockers early
- Coordinating with creative, product marketing, and product teams to ensure messaging and assets are aligned and on brand
Skills
- 1–3 years of experience in digital marketing, eCommerce, growth/online marketing, or marketing operations
- Understanding of eCommerce and online software sales funnels — trial, purchase, upsell, and renewal
- Working knowledge of Google Analytics — able to read funnel, spot drop-offs, and pull useful insights
- Familiarity with A/B testing platforms (Optimizely or similar) and basic experimentation concepts
- Hands-on knowledge of AIO/GEO/SEO content principles; experience publishing or maintaining web and blog content
- Active, hands-on user of AI tools for content creation, video production, or research workflows — not just awareness
- Strong project management instincts: organized, reliable with timelines, and able to manage multiple concurrent priorities
- High attention to detail; able to QA and catch issues independently before they go live
- Comfortable working in a fast-moving, evolving environment — agile and organized without sacrificing quality
- Bachelor's degree in marketing, Business, or a related field, or equivalent hands-on experience
- A self-starter who takes ownership of detailed, tactical work and follows through without needing constant direction
- Genuinely curious about modern digital marketing, eCommerce, and AI-driven content — motivated to understand the 'why', not just execute tasks
- Highly organized with strong written communication and the ability to juggle multiple concurrent projects
- Motivated to absorb the business and grow their scope — this role is designed to develop
Benefits
- Fully remote, work-from-anywhere workspace
- Flexible hours
Company Overview
Alludo is a software company that provides creative, cross-platform graphics, virtualization, and productivity solutions. It was founded in 1985, and is headquartered in Ottawa, Ontario, CAN, with a workforce of 501-1000 employees. Its website is https://www.alludo.com/en/.