Note: The job is a remote job and is open to candidates in USA. Educato AI is a fast-growing consumer education product aimed at students and families. They are seeking a UGC & Micro-Influencer Growth Manager to build and manage a pipeline of creators for authentic short-form content across social media platforms.
Responsibilities
- Build and manage a pipeline of UGC creators and micro-influencers across TikTok, Instagram, and YouTube Shorts
- Source creators who fit Educato’s audience, tone, and product
- Run outbound outreach to creators and manage follow-ups
- Negotiate creator rates, packages, and usage rights
- Write briefs that help creators produce authentic, high-performing content
- Coordinate timelines, deliverables, approvals, and payments
- Track creator performance across views, engagement, CPA, CAC, ROAS, conversion rate, and creative learnings
- Work closely with our founders and creative team to identify winning angles, hooks, and formats
- Build a repeatable system for sourcing, briefing, testing, and scaling UGC
- Help identify creators who could become long-term brand ambassadors
Skills
- Experience working with UGC creators, influencers, ambassadors, or TikTok/Instagram creators
- Strong understanding of short-form platforms, especially TikTok and Reels
- Excellent communication and follow-up skills
- Ability to write clear, simple creator briefs
- Highly organized; comfortable managing many creators and deliverables at once
- Comfortable with experimentation and fast iteration
- Strong taste for authentic, native-feeling content
- Bonus: experience in consumer apps, education, parenting, student, or Gen Z-focused products
- Bonus: experience managing paid usage rights or whitelisting/Spark Ads
Company Overview