Note: The job is a remote job and is open to candidates in USA. Hootsuite is looking for an Email Marketing Specialist who will work cross-functionally in the execution of email programs that support prospect monetization and customer engagement. The role involves managing email marketing calendars, developing stakeholder relationships, and supporting digital marketing initiatives to enhance customer activation and retention.
Responsibilities
- Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders
- Develop and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns
- Project manage engagement and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)
- Support digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters
- Support execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and provide actionable insights for email and customer lifecycle performance optimization
- Monitor IP/deliverability and email program performance on a weekly basis
- Report on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights
- Other related duties as assigned
Skills
- Some years of experience in email marketing, lifecycle marketing, or marketing automation
- Extreme attention to detail to ensure all marketing assets are well-built and well-tested
- Experience multi-tasking in a fast-paced and dynamic work environment
- Proficiency in email marketing tools including Marketo and/or Salesforce (or other similar software)
- Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
- Self Development: is personally committed to, and actively works to continuously improve
- Experience working with tools such as Litmus and Wrike is preferred
- Experience with data-driven campaigns using UTMs, A/B testing, and measuring lifts (test over control) is a plus
- Optional: Proficient in HTML & CSS and mobile/responsive email design and development
Company Overview
Hootsuite develops a platform for managing social media programs across multiple social networks. It was founded in 2008, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 1001-5000 employees. Its website is https://hootsuite.com/.