Note: The job is a remote job and is open to candidates in USA. Indeed is a leading job site dedicated to helping people get jobs. They are seeking a seasoned Director of Thought Leadership to shape the future of their editorial content, leading a team and setting strategy to enhance engagement and drive commercial impact.
Responsibilities
- Own and evolve the strategy for Indeed’s thought leadership content, spanning LinkedIn, Substack, newsletters, and emerging channels
- Partner with Hiring Lab, GTM, Country Marketing, Product Marketing, and Enterprise Marketing to expand reach, deepen engagement, and drive commercial impact
- Apply the CEP (Category Entry Point) framework as the organising editorial lens — identifying narrative gaps and building content that fills them with genuine authority
- Build content “flywheels” across channels that create compounding platform leverage and drive lower-funnel employer conversion
- Spearhead production of expert-led, data-driven editorial content that reflects CCoE editorial values, while embedding AI capability (including LLM optimisation and GEO/AEO strategy) as a core part of the function
- Manage and develop a team of five direct reports, setting a high bar and creating conditions for the team to do their best work
- Own the team’s OKRs, KPIs, and delivery cadence, with clear accountability for LLM visibility, direct traffic growth, and MVC performance, while managing cross-functional relationships and dependencies proactively
Skills
- Requires a minimum of 17 years of related experience; or a minimum of 15 years with a Bachelor's degree; or 12 years and a Master's degree; or a PhD with 8 years experience
- Demonstrated track record of building consumer and B2B thought leadership strategy at scale with measurable impact; LinkedIn and Substack experience required
- Experience leading and developing editorial teams of 4+ direct reports
- Proven writing and editing background with a demonstrated track record of attention-grabbing, well-substantiated reporting (portfolio of clips required)
- Innate sense of brand voice and tone, balancing editorial integrity with brand reputation and commercial relevance, and pushing the boundaries of traditional journalism to meet audiences where meaningful conversations are happening
- Combines solid news judgement with an audience-centric, data-based approach to content strategy; fluent in LLM content optimisation, GEO/AEO, and AI workflow integration as strategic content disciplines
- Visionary leader who leads by example, setting a high quality bar built on journalism best practices, with experience partnering with internal research, economics, or data teams and managing cross-functional relationships through proactive ownership and communication of progress
Benefits
- Quarterly bonuses
- Restricted Stock Units (RSUs)
- Paid Time Off policy
- Region-specific benefits
- Reasonable accommodations to qualified individuals with disabilities in the employment application process
Company Overview