Note: The job is a remote job and is open to candidates in USA. Valpak is seeking a Director of National Sales responsible for driving national revenue growth by developing relationships with large, multi-location advertisers. This role involves leading strategic sales efforts and delivering consultative marketing strategies to align Valpak’s solutions with client business objectives.
Responsibilities
- Prospect a minimum of 20 hours per week on telephone cold-calling to define and identify a qualified list of prospects
- Establish relationships to reach key decision makers in companies that are aligned with our products and services
- Own and achieve national revenue targets by identifying, developing, and closing high-value, multi-market client opportunities
- Drive new business development while expanding and renewing existing national client relationships
- Lead complex sales cycles from prospecting through contract negotiation and close
- Build and maintain relationships with senior-level decision makers (CMO, VP Marketing, Media Directors, Agency Leadership)
- Conduct discovery to understand client objectives, challenges, and media strategies
- Position Valpak and ValpakClipp as strategic partners delivering measurable ROI
- Develop and present customized, client-specific marketing plans leveraging the full Valpak portfolio across print and digital platforms
- Deliver compelling, executive-level presentations that clearly articulate value, strategy, and performance impact
- Collaborate internally with marketing, analytics, operations, and client services to ensure seamless execution
- Maintain accurate prospect and client activity within CRM systems
- Build and manage revenue forecasts with a high degree of accuracy
- Monitor pipeline health and proactively manage opportunities to ensure consistent performance
- Stay current on trends in direct marketing, digital media, retail advertising, and agency models
- Represent Valpak professionally at industry meetings, client presentations, and key market events
Skills
- Bachelor's degree or equivalent combination of education and experience
- Minimum 5 years of progressive experience in media, advertising, or marketing sales, preferably at a national level
- Demonstrated success selling integrated print and digital solutions to national brands and/or agencies
- Proven track record of developing senior‑level relationships resulting in $1M+ annual revenue
- Strong knowledge of direct marketing, direct response, digital advertising, and agency buying models
- Exceptional verbal, written, and executive‑level presentation skills
- Strong consultative selling, negotiation, and closing abilities
- Advanced proficiency with CRM platforms, Microsoft Office, and digital communication tools
- Highly organized with the ability to manage multiple priorities and operate with urgency
- Self‑motivated and comfortable working remotely in a results‑driven environment
- Ability to travel up to 30% as needed
- Must be able to work effectively from a home office while maintaining strong collaboration with internal teams
- Existing industry contacts within direct marketing, media, or agency environments
Benefits
- Base salary + performance-based bonus
- Bonus tied to total brand revenue growth, including both centralized and decentralized contributions
Company Overview