Note: The job is a remote job and is open to candidates in USA. Primitive is a creative and growth agency that focuses on measurable and connected marketing operations. The Director of Marketing Ops will lead the strategy and execution of marketing operations, ensuring a structured approach that aligns with client goals while building a strong team and processes across the agency.
Responsibilities
- Partner with Client Strategy on the marketing ops approach for each account — ensuring every client has the right infrastructure, toolset, and execution plan tied to their goals
- In partnership with the COO, build out the frameworks, standards, and team structure that govern how marketing ops is delivered across the agency
- Own client workstreams across accounts as the day-to-day lead for marketing ops
- Own the client tech stack — configuring platforms and building the automations and workflows that drive how clients attract, nurture, and convert. Tools vary by client and include HubSpot, Klaviyo, Whatagraph, Google Tag Manager, Google Analytics, and others
- Partner with Client Services, Creative, and Development to integrate digital work early and keep execution precise across every account
- Work with Client Strategy and Pathlabs (our media partner) to ensure campaigns align with goals — you don’t run the media, but you own whether it’s measurable
- Own conversion tracking, attribution infrastructure, and implementation across accounts — in coordination with Development
- Drive performance reporting that surfaces real insight, not just platform numbers
- Lead SEO and AEO strategy and implementation across client accounts
- Partner with the Director of Development to ensure technical SEO and AEO are built correctly during site builds and web changes — and own the ongoing audit cycle and fixes
- Collaborate with the Copy team on keyword strategy and content alignment
- Research, evaluate, and implement AI-powered tools and workflows across SEO and AEO delivery — identifying what genuinely improves Primitive's speed, accuracy, and effectiveness, and building the processes that put those gains into practice across client accounts
- Manage Google Business Profile setup, performance, and optimization across client accounts — and own review and reputation management, identifying the tools and workflows to streamline and automate as much of the process as possible
- Lead the build-out of Primitive’s AI Optimization offering — defining how we help clients identify, adopt, and integrate AI tools and workflows into their operations
- Partner with clients to surface practical AI applications — from task automation to workflow improvement — and build the processes that make adoption stick and deliver results
- Stay current on the AI tools and platforms reshaping how businesses operate, and position Primitive as the partner clients turn to when they’re ready to move
- Own GA4, Google Tag Manager, and tracking setup across accounts — coordinating with Development on correct implementation
- Build reporting structures that give Strategy, Account Management, and clients clear, actionable visibility into performance
- Turn data into compelling narratives and visuals — supporting client strategy conversations, building trust, and driving decisions
- Identify and implement AI tools and workflows that accelerate reporting, surface insights faster, and cut down on manual work across the analytics function
- Lead and mentor Marketing Ops Specialists — setting standards, providing feedback, and supporting professional growth
- Manage team workload in close coordination with Project Management and Account Management
- Stay current on digital marketing, martech, SEO, AI tooling, and platform changes — and surface what matters before it becomes urgent
- Bring new tools, practices, and ideas that keep Primitive ahead of the curve
Skills
- 5+ years in digital marketing, marketing operations, and marketing technology — agency or in-house
- Experience leading a team and managing multiple client accounts simultaneously
- Fluency in HubSpot and the broader martech stack (Klaviyo, MailChimp, Shopify); strong working knowledge of GA4, Google Tag Manager, and attribution — including implementation in collaboration with development teams
- Hands-on experience building automations and workflows in Claude — this is the primary AI platform we use internally and the one you'll work in daily
- Proven experience in email and SMS marketing strategy — segmentation, automation, deliverability, and performance optimization
- Strong understanding of paid media strategy — you don't run campaigns, but you own whether they're measurable
- Solid grasp of SEO, AEO, technical SEO, and emerging AI optimization
- Clear communicator and systems thinker — you translate technical context for non-technical audiences and design the process before you execute it
Company Overview