Note: The job is a remote job and is open to candidates in USA. Small Business Consulting Corporation (SBCC) is a growth partner to defense and dual-use technology organizations, helping bridge innovative commercial solutions into mission-critical environments. The Director of Marketing will lead the development of SBCC's external presence and marketing infrastructure to support growth across defense and industry ecosystems.
Responsibilities
- Build and scale SBCC's external marketing presence, including messaging, content, and channels which attract and engage industry partners and stakeholders in a proactive approach
- Develop clear materials with compelling narratives which communicate how companies can work with SBCC and further communicate SBCC's value proposition and offerings
- Establish a proactive, repeatable external engagement model through structured outreach plans, playbooks, and partnership strategies
- Design and execute integrated, multi-channel marketing campaigns (digital, content, events, and partnerships) to generate and convert inbound demand
- Define and own SBCC's event strategy, including selection, objectives, ROI, and success metrics
- Leverage ecosystem partnerships and industry networks to expand reach into priority, commercial and emerging markets and accounts
- Establish SBCC as a trusted thought partner in the defense innovation and commercial technology ecosystem, not just a services provider
- Ensure all external-facing materials reflect a cohesive, professional, and differentiated brand identity
- Manage an annual event calendar aligned to business priorities
- Own and optimize the marketing technology stack, including CRM and marketing automation platforms (e.g., HubSpot, Salesforce, or similar)
- Build and implement scalable processes for contact management, outreach tracking, lead scoring, and campaign execution
- Identify and implement opportunities to automate workflows and improve operational efficiency (social, communications, reporting)
- Establish reporting frameworks that provide visibility into marketing activity, engagement, attribution, and conversion across long sales cycles
- Connect marketing efforts to pipeline and revenue outcomes, including in relationship-driven environments
- Operate as a highly autonomous leader in a lean environment, balancing strategy with hands-on execution
- Manage and mentor a small, high-impact marketing team
- Build and scale foundational marketing capabilities with speed, discipline, and adaptability
Skills
- Bachelor's degree
- 7+ years of experience in B2B, commercial, or ABM-focused marketing roles
- Demonstrated success building and executing account-based marketing programs tied to revenue outcomes
- Experience driving growth in long-cycle, complex sales environments (e.g., enterprise, dual-use tech, defense, or industrial markets)
- Proven ability to translate technical offerings into compelling market-facing narratives
- Strong experience with CRM, marketing automation, and pipeline analytics
- 10+ years of relevant experience
- Master's degree
- Experience supporting commercial expansion for dual-use or defense-adjacent technologies
- Background in sales enablement, capture strategy, or business development alignment
- Familiarity with security-conscious environments and marketing constraints
Benefits
- Remote work environment
- Travel <10% (primarily industry events and strategic account engagement)
Company Overview