Note: The job is a remote job and is open to candidates in USA. VComply is a company focused on helping businesses manage regulatory compliance through their SaaS solution. The Director of Marketing will oversee various marketing functions, including demand generation and growth marketing, while collaborating with cross-functional teams to drive product-led growth.
Responsibilities
- You’ll get to run demand generation, growth marketing, brand marketing, customer marketing, product marketing, field marketing, and you’ll be the core backbone of our product-led / land & expand growth motion
- You’ll use OKRs to stay focused, align your team, and prioritize what’s going to move the needle
- You’ll work with our sales, product, design & eng teams to develop a product-led flywheel
- You’ll use data-driven strategies to measure adoption of our PQLs while developing inventive and engaging marketing campaigns that reduce our CAC
- You’ll have the room to fail-forward and experiment to establish new growth channels
- You’ll wake up a historically snoozy space with a refined voice and message centered around our customer’s experienced value
- You’ll be making a significant difference to current & future customers who’ll leverage V-Comply
Skills
- You're motivated and you've done something remarkable, or extraordinary in your career
- You've built and managed a high-performance team with both internal roles and external contractors
- You can recite several campaigns you ran or led that generated results, and your eyes lights up with excitement when you tell the story of their success
- You've got grit, and have shown perseverance to enable your career growth
- You see a problem that needs solving, and you seek the solution to solve it, without oversight
- You're data driven and understand technology – you don't have to be able to write queries, but you're dangerous with spreadsheets, understand software workflows, and can collaborate well with PDE teams
- You understand PLG from a growth marketing perspective – registration flows, in app events, adoption moments, and you are comfortable with the tool stack to support this motion
- You've failed in the past, and you view your failures as an opportunity to learn
- You're a teacher and are inspired by making others great
Company Overview