Note: The job is a remote job and is open to candidates in USA. Solarity is currently looking to fill a Director of Marketing Position. The Director of Marketing leads Solarity's marketing function with a primary focus on demand generation and pipeline growth, owning both the strategy and the hands-on execution that turn marketing into qualified leads and measurable revenue contribution.
Responsibilities
- Partner with the sales and inside sales teams to align campaigns with target accounts, coordinate lead follow-up, and support the outbound sales motion
- Design, implement, and measure a demand generation strategy that drives and nurtures qualified marketing leads and contributes to measurable pipeline and revenue growth
- Build and execute multi-channel campaigns across web, email, paid media, content, social media, and events to generate and advance pipeline
- Design, implement, and measure the broader strategic marketing plan in conjunction with the goals and objectives of the organization
- Manage the organization's brand and ensure that all communications are consistent in positioning and messaging
- Organize and manage all relevant forms of customer communication, including web, print, email, paid media, public relations, and social media
- Create marketing content and sales enablement tools, including case studies, white papers, presentations, and product demonstrations, in conjunction with the sales team
- Plan, manage, and measure the annual trade show strategy and budget with the sales team to generate qualified new contacts
- Track, analyze, and report on marketing's contribution to leads, pipeline, and revenue, and use the results to refine future investment and spend
- Project, manage, and track the annual marketing budget; provide a yearly spending debrief and adjust the following year's plan based on the prior year's results
- Manage vendor relationships and contracts for outsourced marketing services
- Comply with Solarity’s policies, procedures and guidelines
- May be required to perform other related duties as assigned
Skills
- 10+ years of progressive marketing experience required; or one of the following combinations: an Associate's degree with 8 years of progressive marketing experience, a Bachelor's degree with 6 years of progressive marketing experience, or a Master's degree in a related field with 4 years of progressive marketing experience
- B2B marketing experience in healthcare technology or healthcare services required (for example, solutions sold to providers, payers, hospitals, or health systems)
- Demonstrated experience building and running demand generation programs that produce measurable leads, pipeline, and revenue
- Strong leadership and collaboration skills
- Excellent content creation and written communication skills
- Excellent verbal communication skills, with the ability to interface well with executive management and sales teams
- Experience with marketing automation and CRM platforms (for example, HubSpot), web/CMS, and marketing analytics
- Ability to adapt quickly to changing needs and dynamics
- Ability to organize time and projects efficiently
- Experience marketing complex solutions through a consultative sales approach preferred
- Familiarity with provider workflows, EHR ecosystems (Epic, Oracle Cerner), interoperability, or revenue cycle solutions helpful
- Experience applying AI-enabled marketing tools to improve efficiency and output
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