Note: The job is a remote job and is open to candidates in USA. Rockbot is an omnichannel media platform focused on enhancing customer experiences through integrated media solutions. They are seeking a Director of Growth Marketing to lead customer acquisition and pipeline growth strategies, utilizing AI tools to modernize marketing operations and drive measurable business impact.
Responsibilities
- Lead and evolve Rockbot’s growth marketing function with a focus on qualified pipeline, customer acquisition, and measurable business impact
- Build scalable growth systems that drive pipeline, acquisition, and marketing contribution to revenue
- Establish repeatable operating and measurement practices that support long-term growth
- Balance near-term demand generation with durable growth investments
- Own digital lead generation across paid search, paid social, display, retargeting, and emerging acquisition channels
- Drive qualified pipeline and customer acquisition through scalable, measurable demand generation programs
- Optimize performance across Google, Bing, LinkedIn, Reddit, and evolving AI-powered discovery channels
- Continuously evaluate channel performance and allocate spend based on measurable return
- Design differentiated growth motions aligned to customer segments and buying behavior
- Build distinct growth strategies for SMB, enterprise, and strategic account motions
- Support both high-velocity conversion and longer, multi-touch sales cycles
- Partner with Sales on account-based engagement and pipeline acceleration
- Evaluate and implement AI-powered growth marketing tools
- Build AI-enabled workflows that improve speed, efficiency, and campaign performance
- Experiment with orchestration layers, automation, and emerging AI workflows
- Establish repeatable operating practices that make adoption practical and measurable
- Ensure tooling and data support smarter decision-making and scalable execution
- Identify opportunities to improve efficiency and effectiveness across the stack
- Build programs that improve progression, conversion, and engagement
- Support future referral, advocacy, and expansion opportunities
- Strengthen marketing’s contribution beyond acquisition alone
- Bring a rigorous, data-driven approach to growth
- Build testing and optimization practices that accelerate learning and improve outcomes
- Adjust channel strategy and investment based on performance and market signals
- Use experimentation and funnel insight to guide decision-making
- Own external partner strategy and execution across agencies, vendors, and emerging technology or service providers, ensuring accountability, performance, and measurable business impact
- Support CRO, testing, and website performance initiatives
- Improve user journeys and conversion paths
- Increase testing velocity and digital effectiveness
- Assess and optimize the current growth engine, including acquisition channels, funnel performance, and conversion opportunities across the buyer journey
- Improve efficiency and measurable performance across core demand generation programs while identifying opportunities to diversify channel mix and reduce dependency concentration
- Evaluate and implement high-impact AI-enabled tools, workflows, and experimentation practices that improve speed, insight, and marketing effectiveness
- Build stronger operating alignment across Marketing, Sales, and GTM teams to improve pipeline quality, visibility, and shared accountability for growth outcomes
- Establish a more diversified, scalable, and repeatable growth engine capable of supporting Rockbot’s next stage of growth
- Develop sophisticated engagement and conversion programs that drive stronger customer relationships, retention, and revenue impact
- Develop a clearer growth operating system including measurement, attribution, testing frameworks, and decision-making processes that enable smarter investment and more predictable performance over time
- Help shape long-term growth strategy, balancing near-term pipeline generation with sustainable, efficient, and commercially sound growth across the business
Skills
- 8+ years of experience in growth marketing, demand generation or performance marketing
- Experience operating in both high-growth startup environments and more mature or scaled organizations
- Proven ability to drive pipeline and customer acquisition in B2B SaaS, media, advertising technology, marketplace, or subscription-driven environments
- Deep hands-on experience across: Paid Search, Paid Social, ABM, Nurture, SEO / SEM, Conversion optimization, Performance marketing
- Strong understanding of marketing attribution, funnel performance, and conversion tracking
- Experience managing agencies and marketing vendors
- Demonstrated fluency with modern AI marketing tools and AI-enabled workflows beyond basic copilot usage
- Ability to evaluate, implement, and optimize AI-powered marketing solutions
- Strong experimentation mindset and comfort operating through testing and iteration
- Product-minded growth leader who views growth through the lens of customer experience, adoption, and retention, partnering cross-functionally to drive outcomes beyond traditional marketing channels
- Strong communication and executive presence
- Ability to move fluidly between strategy and execution
- Comfort operating independently and owning outcomes
Benefits
- Equity
- Benefits for all team members
Company Overview
Rockbot is a streaming media platform for businesses including TV, background music, mobile app and digital signage applications. It was founded in 2010, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is http://rockbot.com.