Note: The job is a remote job and is open to candidates in USA. Active Interest Media is seeking a Director of Event Marketing to lead the strategy, growth, promotion, and reinvention of AIM’s event portfolio. This role will be responsible for expanding AIM’s owned Signature Events and creating modern sponsorship opportunities while ensuring strong attendee engagement and revenue growth.
Responsibilities
- Develop and lead AIM’s event marketing strategy across owned events, partner events, trade shows, conferences, and brand activations
- Reimagine AIM’s current event roster with new formats, new locations, new audience experiences, and more contemporary sponsor opportunities
- Build an annual AIM Signature Events roadmap across priority verticals such as woodworking, home building, gardening, sewing, collectibles, and cooking
- Create differentiated sponsorship programs that replace basic tiered packages with custom activations, content integrations, product experiences, VIP access, thought leadership, lead generation, video/social extensions, and post-event audience engagement
- Partner with sales leadership to create sponsor-ready event packages that generate meaningful revenue, measurable sponsor ROI, and stronger advertiser retention
- Work with editorial, audience, marketing, sales, creative, and operations teams to ensure events reflect AIM’s brand authority and deliver strong attendee value
- Communicate and work with dedicated consumer marketing lead for event promotion plans across email, social, websites, newsletters, print, digital advertising, video, podcasts, PR, and partner channels
- Improve AIM’s presence at events the company attends by developing clear objectives, booth/activation strategy, meeting plans, content capture opportunities, lead-generation goals, and post-event follow-up processes
- Identify new event concepts, venues, cities, partnerships, speakers, influencers, makers, experts, and experiential formats that can create excitement and expand AIM’s reach
- Build marketing calendars, budgets, timelines, campaign briefs, sponsor decks, audience plans, and post-event reporting packages
- Track event performance against clear KPIs including attendance, revenue, sponsorship sales, lead generation, engagement, audience growth, profitability, and sponsor satisfaction
Skills
- College Degree is required
- 5-10 years of progressive event management and production experience
- Creativity, enthusiasm and an 'unboring' approach to projects and work life is encouraged
- Strong ability to work cross-functionally across departments and through key constituents
- Travel is required approximately 35% of the time
- Experience in the media industry
- Experience in home building and enthusiast marketing
Benefits
- Active Interest Media is a work from home first company.
- Travel is required approximately 35% of the time.
Company Overview