Note: The job is a remote job and is open to candidates in USA. TV Anhanguera is a prominent media company serving diverse audiences with news, entertainment, and educational content across multiple channels and platforms. The Director of Commercial Growth is responsible for leading and expanding revenue-generating activities, overseeing commercial strategy, and collaborating with various teams to drive audience and client growth.
Responsibilities
- Leading and expanding TV Anhanguera’s revenue-generating activities
- Overseeing commercial strategy, including sales planning, business development initiatives, and marketing alignment to drive audience and client growth
- Analyzing market trends, defining growth targets, managing key commercial projects, and guiding the sales team in prospecting, negotiations, and account management
- Collaborating closely with marketing, content, and operations teams to design integrated commercial proposals and optimize campaign performance
- Monitoring performance metrics, reporting results to leadership, and continuously improving commercial processes to support sustainable growth
Skills
- Strong Analytical Skills to interpret data, assess market trends, and support evidence-based commercial decisions
- Sales expertise to lead sales planning, build client relationships, negotiate contracts, and expand key accounts
- Project Management capabilities to coordinate cross-functional initiatives, manage timelines, and ensure delivery of commercial projects
- Business Development experience to identify new revenue opportunities, develop strategic partnerships, and open new market segments
- Marketing knowledge to collaborate on campaigns, position commercial offerings, and enhance brand visibility
- Proven leadership skills, including team management, stakeholder communication, and strategic planning
- Bachelor's degree in Business, Marketing, Communications, or a related field
- Ability to work effectively in a remote setup, manage priorities independently, and collaborate across time zones
- Experience in media, broadcasting, or digital advertising environments is highly beneficial
- An advanced degree is a plus
Company Overview