Note: The job is a remote job and is open to candidates in USA. AstroTurf is the industry leader in premium synthetic turf, trusted by top athletes and architects. They are seeking a Director of Marketing for Landscape Turf, responsible for overseeing the full marketing function including strategy, demand generation, and customer experience.
Responsibilities
- Brand strategy, positioning, and messaging for SYNLawn
- Annual and quarterly campaign planning across channels
- Market segmentation, ICP definition, and content strategy
- Demand generation — paid media, email, SEO, and digital
- Website management, social media, and PR
- Conference and trade show planning and execution
- Marketing attribution, campaign ROI, and budget tracking
- Brand health metrics and audience insights
- Reporting cadence to CMO and leadership
- Customer journey mapping and Voice of Customer programs
- NPS / CSAT insight to action plans
- Retention marketing and lifecycle programs
Skills
- Bachelor's Degree preferred; HS diploma/GED required
- MBA or advanced degree in marketing, business, or related field
- Experience in building materials, construction, outdoor or sports industry
- Familiarity with HubSpot, Salesforce, or similar CRM / MAP platforms
- Background in both B2B and B2C environments
- Experience with brand equity research or VoC programs
- Conference and event marketing experience
- 4–6+ years of marketing experience, B2B or B2C
- Proven track record running integrated campaigns end-to-end
- Strong grasp of demand gen, SEO, and digital marketing
- Comfortable with data — attribution, dashboards, and budget management
- Excellent communicator — written, verbal, and visual
- Self-starter who can operate with autonomy and move fast
- Experience managing agencies, vendors, and contractors
Company Overview
AstroTurf is the leading manufacturer of artificial turf products against a multitude of applications and uses. It is a sub-organization of SportGroup Holding. It was founded in 1964, and is headquartered in Dalton, Georgia, USA, with a workforce of 201-500 employees. Its website is https://www.astroturf.com/.