Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that simplifies marketing through advanced artificial intelligence. The Director, Field Marketing will develop and implement regional marketing strategies, execute targeted marketing campaigns, and ensure alignment between sales and marketing teams to drive demand and revenue growth.
Responsibilities
- Develop and implement regional marketing strategies tailored to local market dynamics and CRM objectives
- Collaborate with sales leadership to understand enterprise goals and identify marketing needs
- Plan and execute targeted marketing campaigns, including events, webinars, email campaigns, and digital marketing efforts
- Optimize campaigns based on performance metrics to maximize ROI
- Organize and manage field events such as roadshows, sporting events, executive dinners
- Drive engagement and attendance of Named Accounts to applicable events
- Attend events as needed to drive positive outcomes
- Coordinate logistics, budgets, and promotional activities to ensure event success
- Partner with CRM New Logo, Client Services and Client Partnerships to provide them with tools, resources, and insights to convert leads
- Act as a key liaison between sales and marketing teams, ensuring consistent messaging and effective lead follow-up
- Track and report on key performance indicators (KPIs) such as pipeline contribution, and event ROI
- Use data insights to inform future strategies and demonstrate CRM marketing impact
- Identify a cadence of investments focused on positive ROI
- Ensure optimal allocation of resources to achieve objectives
- Work with alliance partners to co-market events, campaigns, and programs
- Foster relationships with key partners to extend reach and impact
Skills
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of experience in Sales, field marketing, demand generation, or related roles
- Proven track record of planning and executing successful marketing campaigns and events
- Strong understanding of B2B sales and marketing processes
- Proficiency in marketing tools (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Excellent project management and organizational skills
- Experience working in SaaS, technology, or a high-growth industry
- Knowledge of regional market trends and dynamics
- Strong analytical skills with the ability to derive insights from data
- Exceptional interpersonal and communication skills
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company Overview
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.Company H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships, with 8 in 2026, 20 in 2025, 17 in 2024, 11 in 2023, 6 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.