Note: The job is a remote job and is open to candidates in USA. Birdy Grey is a direct-to-consumer brand focused on affordable bridesmaid dresses and wedding-related products. They are seeking a Director of Brand Marketing and Social to lead brand strategy, manage social media presence, and drive customer engagement through innovative campaigns and partnerships.
Responsibilities
- Set the brand's point of view and lead campaign strategy across the seasonal calendar
- Own partnerships and collaborations as a pipeline of brand amplification and cultural relevance
- Lead organic social and influencer programs as discovery and acquisition channels
- Build the brand's presence through PR, earned media, events, and physical activations
- Own brand voice across every customer surface and evolve it as the brand grows
- Manage the brand and social budget and a team across social, influencer, and campaign support
- Set the brand's point of view and translate it into a seasonal campaign calendar that moves a bride from discovery to trust, connecting creative, social, performance, and lifecycle to a single campaign idea and holding the standard for how it shows up
- Build and own a pipeline of brand collaborations and co-branded programs that extend reach and treat collabs as a campaign amplifier rather than a standalone function
- Own the strategy and team behind organic social (TikTok, Instagram, Pinterest) and the creator program, running them like acquisition channels with a clear point of view on what content earns attention and what the program returns
- Own how Birdy Grey sounds across every surface, set the standard for brand voice, protect the consistency, and evolve the voice as the brand grows
- Build the brand's presence in the places brides already trust: editorial, earned coverage, and physical activations, using those moments to amplify campaigns rather than just generate impressions
- Own the brand and social budget and a team across social, influencer, and campaign support, allocating both against outcomes rather than activity
Skills
- Bachelor's Degree Required
- 6+ years in brand or integrated marketing, ideally inside a DTC or consumer brand
- Proven campaign authorship: ownership end to end from brief through creative concept through integrated rollout, not just channel execution
- Hands-on track record sourcing, negotiating, and launching brand collaborations and co-branded programs, with an activatable network in fashion, beauty, lifestyle, or creator communities (we will ask you to walk through a deal you closed)
- Strong creative instincts and a track record working closely with creative teams on campaign concepting, including the ability to write a brief that actually inspires
- Hands-on experience running organic social across TikTok, Instagram, and Pinterest as a growth channel
- Budget ownership: experience managing a meaningful brand or marketing budget and connecting spend to outcomes
- Strong writing and editing skills, and the judgment to own a brand voice across every customer surface
- People management experience, with examples of developing a small team, giving honest feedback, and building repeatable systems rather than hero-ing every launch
- Experience with brand health measurement: running awareness surveys, tracking share of voice, and using research to inform creative decisions rather than just report on them
- Clear understanding of the relationship between brand and business, with the ability to balance equity-building work with near-term conversion
- Opinionated about what a brand should stand for, with the judgment to tell the difference between a campaign that feels right in a deck and one that moves a customer
- Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
- Impeccable organizational skills and attention to detail
- Excellent verbal, written, and interpersonal communication skills
- Strong analytical skills with the ability to perform data deep dives to surface actionable insights
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
- Hard working and willing to roll sleeves up - no job is too big or too small
- You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects
- Fluency building AI-assisted content workflows
- Gen Z audience experience, specifically building content and community strategy for a younger consumer who discovers through creators and social before search
Benefits
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits:3 months of paid parental leave
Company Overview