Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. As the Direct Mail Acquisition Marketing Director, you will own and scale the direct mail program, encompassing strategy and execution while managing performance and vendor relationships.
Responsibilities
- Design and own the end-to-end direct mail acquisition strategy, building the program from the ground up with a clear roadmap for scale in the first 60 days
- Manage data append partnerships and partner with Data Science to develop propensity models
- Own creative strategy including form factors, messaging, personalization, paper stock with a rigorous A/B testing roadmap grounded in performance data
- Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments
- Define send volumes and cadence based on marginal profitability analysis; track weekly and monthly performance across the full funnel and make adjustments to improve KPIs
- Drive executive communications by presenting program performance and forward-looking strategies in biweekly and quarterly meetings with senior leadership
- Function as the expert in direct mail and stay current on industry trends, data vendors, creative best practices, and competitive programs
- Partner with internal teams (e.g. Creative, Data Science, MarTech, Product, Finance) to effectively drive all aspects of the program
Skills
- 7+ years of direct response marketing experience with 5+ years specifically in direct mail, where user acquisition was critical to the company's growth. Ideally managing $20M+ annual spend
- Deep expertise leading in-house direct mail programs with sophisticated data strategy
- Strong command of direct mail economics (e.g. CPP targets, print & postage cost structures)
- Track record of owning creative strategy with rigorous testing & documented learning agendas
- Proven ability to operate as a senior IC: working autonomously to set strategy, execute hands-on, prioritize effectively, and drive results
- Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategies
- Advanced Excel and ability to work effectively with AI tools (Hex, Claude, Gemini)
- Excited by the chance to build a program from scratch in a fast-paced startup environment
- Fintech or Insurtech industry background strongly preferred
Company Overview
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