Note: The job is a remote job and is open to candidates in USA. Grey Parrot Systems (GPARROT) is a women-owned IT services firm seeking a Digital Product Lead with expertise in SEO, CRO, and digital growth strategy. The role involves leading digital product strategy, defining SEO and CRO roadmaps, and building analytics frameworks to drive customer acquisition and revenue.
Responsibilities
- Own and lead digital product strategy across website experience — SEO, CRO, AI search visibility, paid search alignment, and digital shopping and service journeys
- Define and execute a comprehensive SEO roadmap — technical SEO, content strategy, Core Web Vitals, structured data, and generative engine optimization (GEO)
- Lead CRO strategy and experimentation — A/B testing, multivariate testing, funnel optimization, and user journey redesign
- Own digital growth analytics — building dashboards, attribution models, and reporting frameworks that connect digital activity to revenue outcomes
- Diagnose and resolve lead attribution gaps — building tracking solutions that connect ad spend, lead sources, and downstream revenue with accuracy
- Optimize Google Paid Search performance — reducing wasted spend, improving audience targeting, and closing attribution loops with accurate first-party data
- Design and ship MVP digital solutions that deliver immediate business impact while longer-term platform modernization initiatives are underway
- Define and own the digital product roadmap — prioritizing initiatives based on customer impact, business value, and growth potential
- Lead cross-functional delivery teams — engineering, design, QA, marketing, and analytics — aligning everyone around a clear growth strategy and execution plan
- Establish digital governance standards — tagging best practices, data quality frameworks, and experimentation protocols across all digital properties
- Leverage AI tools to accelerate digital product discovery, SEO analysis, content optimization, and growth analytics workflows
- Evaluate and recommend emerging digital tools and technologies — AI search, personalization engines, headless CMS, and composable commerce platforms
- Serve as the go-to digital product and growth authority for client and business stakeholders — advising on strategy, measurement, and technology
Skills
- 8–12 years of digital product, SEO, CRO, or digital growth experience — consumer-facing digital platforms, e-commerce, or enterprise web
- Expert-level SEO strategy and execution — technical SEO, on-page optimization, content strategy, Core Web Vitals, and AI search visibility / GEO
- Deep conversion rate optimization (CRO) expertise — A/B testing, multivariate testing, funnel analysis, and user journey optimization
- Strong digital analytics foundation — GA4, BigQuery, SQL, Looker Studio, Tableau, or Power BI
- Experience with Google Tag Manager (GTM) — data layer design, tag governance, and server-side GTM
- Hands-on experience with lead funnel optimization — identifying and resolving drop-off, queue failures, and attribution gaps
- Experience with Google Paid Search — audience targeting, ad spend optimization, and attribution modeling
- Proven ability to lead cross-functional digital teams — engineering, design, marketing, and analytics — from strategy through delivery
- Strong executive communication skills — able to present digital growth strategy and performance to C-suite and senior business stakeholders
- Demonstrated ability to ship MVPs and iterate fast — balancing short-term wins with long-term platform strategy
- Experience with AI-powered SEO, personalization, or intelligent search platforms
- Familiarity with composable commerce or headless CMS architecture — Contentful, Contentstack, or similar
- Experience with consent management and first-party data strategies — GDPR, CCPA compliance
- Background in retail, automotive, e-commerce, or multi-location service businesses
- Google Analytics 4 or Google Ads certification
- Experience managing agency, vendor, or Google partner relationships
- Familiarity with accessibility standards (WCAG 2.1) and inclusive digital design
Benefits
- Remote
Company Overview
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