Note: The job is a remote job and is open to candidates in USA. InsideOut is a high-performing, global network marketing leader in the health & wellness and nutritional supplements space. They are seeking a senior-level Digital Marketing Strategist who will own and drive personal branding and lead-generation initiatives while acting as a strategic partner to the founder.
Responsibilities
• Act as a strategic right-hand partner to the founder, owning marketing and personal branding initiatives end-to-end
• Lead attraction marketing strategies specifically tailored to network marketing & high-ticket wellness offers
• Own and optimize personal branding strategy across Facebook, Instagram, and YouTube, ensuring consistent positioning and messaging
• Develop content direction including:
• Video hooks and frameworks
• Messaging angles aligned with compliance and industry standards
• Caption guidance and voice-over structures
• Plan, launch, and optimize paid Meta/Facebook campaigns, with a strong focus on storytelling, authority, and conversion
• Build and manage funnels and automations using platforms like GoHighLevel, Systeme.io, or similar tools
• Collaborate closely with leadership while confidently challenging ideas, proposing improvements, and driving decisions
• Balance big-picture brand strategy with hands-on execution and backend understanding
Skills
• C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT
• Proven senior-level experience in Network Marketing / MLM (non-negotiable)
• Strong background in the Health & Wellness industry, ideally supplements or functional wellness
• Deep understanding of attraction marketing
• Deep understanding of compliance limitations in wellness claims
• Deep understanding of duplication systems and team-based growth
• Demonstrated experience managing multi-platform personal brands (Facebook, Instagram, YouTube)
• Strong execution skills combined with strategic thinking (not overly report- or dashboard-focused)
• Hands-on experience with Meta Ads
• Hands-on experience with funnels & automations
• Hands-on experience with CRM and marketing tools
• Extremely self-directed and confident, comfortable working with a fast-paced, high-expectation founder
• Able to take ownership, give pushback when needed, and operate without hand-holding
• Excellent communication skills in English (Spanish is a plus)
Company Overview
• Inside Out empowers growth-focused small businesses with elite support services that drive scale, boost margins, and reclaim valuable time. It was founded in 2015, and is headquartered in Los Angeles, CA, US, with a workforce of 51-200 employees. Its website is https://www.insideoutvas.com'el=LI.
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