Note: The job is a remote job and is open to candidates in USA. Magna5 is a trusted managed services provider that helps organizations secure and transform the way they work. The Digital Marketing Specialist will support digital demand generation efforts by executing marketing strategies and managing campaigns that drive measurable pipeline.
Responsibilities
- Marketing Automation: Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows
- Paid Media: Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance
- Website, SEO, and AEO: Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies
- Digital Events: Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking
- Content: Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal subject matter experts
- Sales Enablement: Assist in the creation, formatting, and updating of sales collateral (e.g., slide decks, one-pagers, digital collateral)
- Reporting: Monitor and report on campaign performance, including cost-per-lead, conversion rates, and email engagement, recommending improvements based on the data
Skills
- 4+ years of experience in B2B digital marketing, demand generation, campaign execution, or a related marketing role
- Experience setting up and running paid digital campaigns, specifically in LinkedIn (Google Ads and Reddit Ads are a plus)
- Experience building emails, lists, and nurture workflows in HubSpot or a similar marketing automation platform
- Experience making website content updates. WordPress and Elementor experience is preferred
- Strong B2B copywriting skills with the ability to translate technical services into clear marketing messaging
- Working knowledge of SEO, landing page optimization, and conversion rate optimization
- Strong organizational skills with the ability to manage multiple campaigns and collaborate effectively within a team
- Ability to use AI tools to support content drafting, research, and campaign optimization, while adhering to company brand standards and data privacy guidelines
- Experience in the Managed Services Provider, IT services, cybersecurity, cloud, or broader B2B technology space
- Experience formatting visually polished collateral using tools like PowerPoint, Adobe InDesign, and Canva
- Experience supporting webinars, virtual events, or digital event platforms
- Familiarity with emerging search trends like AEO/GEO (Answer Engine Optimization)
Benefits
- Primarily work from home in a remote position, with occasional travel.?
- Paid time off includes paid holidays and floating holidays.
- Bonus potential based on individual and company performance.
- Highly competitive and flexible medical, dental, and vision benefits plans.
- 401(k) with generous employer match.
- Tailored life and disability insurance plans
Company Overview