Note: The job is a remote job and is open to candidates in USA. BuildOps is a company revolutionizing the commercial contracting industry with innovative software solutions. As a Customer Marketing Manager, you will be responsible for building and scaling customer advocacy programs that enhance BuildOps' market presence and customer engagement.
Responsibilities
- Build and scale BuildOps’ customer advocacy program across segments, products, trades, and use cases
- Create a clear system for recruiting, activating, tracking, and retaining advocates across references, referrals, stories, speaking opportunities, reviews, and advisory engagements
- Own the pipeline of customer proof assets, including strategic references, referrals, testimonials, case studies, and customer stories that support Product Marketing, Sales, Customer Success, and executive storytelling
- Partner closely with Customer Success to identify the right customers, stakeholders, and approval paths before proof is created or used publicly
- Collaborate with Product Marketing to ensure customer proof reinforces BuildOps’ highest-priority narratives, launches, and market differentiators
- Own review generation and reputation programs across priority platforms, building a repeatable motion that increases volume, maintains quality, and supports trust and demand goals
- Help lead strategy and program management for BuildOps’ Customer Advisory Board, including member selection, engagement planning, agenda input, follow-up, and insight capture in partnership with cross-functional leaders
- Build scalable workflows, documentation, governance, and reporting so customer marketing is measurable, reliable, and easy for cross-functional teams to engage with
- Define and report on key metrics including advocate activation, reference fulfillment, review growth and quality, story production, CAB engagement, and downstream commercial impact where measurable
Skills
- 4+ years of experience in customer marketing, customer advocacy, product marketing, customer success, or a related B2B SaaS role
- Hands-on experience owning or materially contributing to customer advocacy programs, reference programs, customer stories, review generation, or CAB/community-style programs
- Proven ability to work cross-functionally across Marketing, Sales, Customer Success, Product, and executive stakeholders
- Strong storytelling instincts and the ability to turn customer outcomes into proof that is credible, specific, and useful in market
- Strong project management and operational discipline, with the ability to manage multiple workstreams and build processes that scale
- Comfort working directly with customers, navigating approvals, protecting trust, and balancing relationship value with business needs
- A metrics mindset with the ability to connect program activity to meaningful business value
- Familiarity with core GTM systems such as Salesforce, HubSpot or Marketo, advocacy platforms, review platforms, and shared planning tools
- Experience in vertical SaaS, construction tech, field service, or another operationally complex B2B category is preferred
- Experience supporting product launches or market narratives with customer proof, especially in partnership with Product Marketing, is a plus
Benefits
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
Company Overview