Note: The job is a remote job and is open to candidates in USA. JobHire.AI is a vertical AI agent that automates job search for professionals in the US market. They are seeking a CRM/CVM/Lifecycle/Retention Marketing Lead to transform their CRM into a measurable CVM function that drives incremental revenue through various channels in the US market.
Responsibilities
- Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push
- Own first-purchase activation across the first 7 days
- Differentiate renewal sequences by plan tier (1 / 3 / 6 month)
- Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason
- Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics
- Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure
- Recover revenue from a base that is currently dormant due to deliverability issues
- Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel
- Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative)
- Recover and maintain email domain reputation
- Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC)
- Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades)
- Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible
- Email deliverability restored to historical baseline
- Reactivation campaign launched with measurable incremental conversion against a holdout
- Differentiated renewal flows live for 1 / 3 / 6 month plans
- Decision (signed off with engineering) on omnichannel platform: migrate to Maestra or alternative
- SMS and web push live as ongoing production channels in lifecycle flows
- Measurable lift in Reg→Purchase conversion via paywall-abandonment and post-registration triggered sequences
- Measurable lift in month-1 rebill rate via differentiated and intervention flows
- Add-on attach rate (Resume Review, Resume Builder) materially up via CRM-driven sales sequences
- Per-flow incremental revenue reported weekly via proper holdout methodology
- CVM channel contributing as a top-3 incremental revenue source for the company
- Cross-channel lifecycle strategy (email + SMS + web push + iMessage/RCS as those channels mature in the US) live and documented
- Process documentation and tooling stable enough to remove key-person risk
Skills
- 3+ years operating CVM/lifecycle programs on the US market specifically
- 5+ years total in CRM / lifecycle / CVM, with at least one stint owning the function end-to-end (not just executing)
- Hands-on operating experience with an enterprise omnichannel platform — Maestra strongly preferred; Braze, Iterable, Customer.io, or Klaviyo also relevant
- Real, hands-on experience launching SMS as a marketing channel in the US (TCPA, A2P 10DLC, carrier compliance — not 'I worked with a vendor who handled it')
- Real, hands-on experience launching web push and measuring its lift
- SQL good enough to pull your own segments and validate your own data
- A subscription-business orientation: you think in LTV/payer, payback period, retention curves, and cohorts — not in opens and clicks
- A track record of measurable incremental revenue from CRM, ideally validated through holdout
- Bias toward action. We operate as a tiny team; you'll need to ship faster than you plan
- Experience migrating off a damaged email domain
- Experience in job search, career, HR-tech, or adjacent consumer subscription verticals (EdTech, FinTech, dating, streaming)
- IMessage Business / RCS experience
- Communication (speak English and Russian)
Benefits
- $4000-7000/month + 38DaysOff
- Clear mandate and ownership from day one. You're the function, not a contributor to it.
- Direct work with the CMO, CEO, and Growth PM. No layers, no politics.
- A market where your work is directly visible to users searching for their next job — outcomes you can feel.
Company Overview