Note: The job is a remote job and is open to candidates in USA. Right Hook Digital is seeking their first Creative Strategist to craft creative that drives profitable results for eCommerce brands. The role involves collaborating with the Head of Creative Strategy to develop brand strategies, ad concepts, and campaign narratives that enhance performance.
Responsibilities
- Building creative strategies rooted in persona insights, campaign objectives and brand positioning
- Ideating for various ad campaigns, and turning your concepts into actionable briefs for visual creators (designers and editors)
- Reviewing creative ad assets (UGC, video, static, carousel) with a strategic eye and deliver tactful, performance-focused feedback
- Working cross-functionally with media buyers, growth strategists and creative teams to drive iteration and improvement
- Learning and applying frameworks and playbooks that underpin our work
- Collaborating directly with clients through monthly strategy calls
- Developing content menus to guide clients on what needs to be produced, and supporting them with top-level scripts, shoot guidance, and narrative building
Skills
- Minimum 1 year in a digital/social creative or content strategy role (agency or in-house)
- Deep interest in content, ads, and internet culture. You know what everyone is posting about, what's trending, and why
- Confident communication skills (written and verbal) across internal teams and with clients
- Strategic thinking - you connect brand, audience, platform and execution with ease
- Strong gut feel for what works creatively, and the eye to spot when something doesn't
- Experience with Meta Ads, TikTok Ads, UGC or ecommerce brands
- Some familiarity with direct-response creative and funnel strategy
Benefits
- Remote-first culture: our team spans Australia, New Zealand, USA, Bali and the Philippines
- High-impact mentorship: you’ll report directly to the Head of Creative Strategy
- No fluff: this is a creative strategy team that exists to drive profitable results for our clients
Company Overview
Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. It was founded in 2017, and is headquartered in Adelaide, South Australia, AUS, with a workforce of 51-200 employees. Its website is https://righthookdigital.com/.