Note: The job is a remote job and is open to candidates in USA. Assemble is a company that helps enterprise leaders make confident decisions through peer insights. The Content & Product Marketing Manager will be responsible for developing marketing content and messaging that drives demand and supports customer engagement.
Responsibilities
- Partner with the Demand Generation Manager to develop campaign messaging and create content across email, landing pages, webinars, social media, video, and sales enablement assets
- Develop compelling product positioning, value propositions, and messaging for communities, events, councils, summits, and growth initiatives
- Own the content calendar and lead the planning, creation, distribution, and optimization of content across key marketing channels
- Translate customer, member, market, and sales insights into impactful marketing campaigns, customer stories, and thought leadership content
- Build scalable content programs by repurposing webinars, events, research, customer interviews, and community discussions into high-value marketing assets
- Partner with Sales, Membership, and Enablement teams to create content that supports customer acquisition, renewals, expansion, and sales effectiveness
- Establish efficient content operations, including editorial standards, content briefs, workflows, templates, AI-assisted processes, and asset management
- Collaborate cross-functionally with Demand Generation, Editorial, Sales, Membership, Design, Video, and Account Coordination teams to deliver high-quality, results-driven marketing content
- Measure content performance and use campaign insights and analytics to continuously improve messaging, engagement, and conversion
Skills
- Bachelor's degree in marketing, Communications, Journalism, English, or a related field
- 5+ years of experience in B2B content marketing, product marketing, growth marketing, or demand generation
- Exceptional writing and editing skills, with the ability to craft compelling content for professional and executive audiences
- Experience developing content across multiple formats, including email campaigns, landing pages, webinars, social media, customer stories, sales collateral, and video briefs
- Strong understanding of product positioning, messaging, value propositions, persona development, and sales enablement
- Proven ability to translate customer, market, and sales insights into engaging, high-impact content
- Knowledge of SEO, content optimization, and digital marketing best practices, with experience using performance data to improve campaign results
- Strong project management skills with the ability to manage multiple priorities and collaborate effectively across cross-functional teams
- Experience working with designers, video producers, freelancers, and other creative partners to deliver high-quality content
- Comfortable leveraging AI and modern content tools to improve productivity, consistency, and content reuse
- Thrives in a fast-paced, collaborative, and growth-oriented environment
Benefits
- A competitive compensation package
- A hybrid work model that blends time in our downtown Toronto office with the flexibility of working from home(2 days in Office)
- A Flexible Paid Time Off Policy, 12 paid company holidays, and Summer Hours to help you recharge
- Comprehensive group benefits including health, dental, and flexible spending accounts to support your well-being
- Occasional opportunities to travel and experience our events in person
- Real room to grow your career in a high-growth environment where your contributions matter
Company Overview