Note: The job is a remote job and is open to candidates in USA. Nametag is seeking a Channel Account Manager who will be responsible for building and scaling an indirect sales ecosystem across their partner base. This role involves developing go-to-market strategies, managing partner relationships, and driving pipeline generation to enhance revenue growth.
Responsibilities
- Responsible for developing and executing tailored GTM strategies for each assigned partner, translating Nametag’s value proposition into targeted opportunities aligned with each partner’s revenue model, customer base, and internal decision-making processes
- Build and maintain executive-level relationships within partner organizations while serving as a central liaison across Nametag’s field sales, presales, distributors and resellers, ensuring strong cross-functional alignment
- Drive structured engagement motions - including QBRs, joint account planning, partner sales briefings, workshops - that result in clear commitments and measurable outcomes
- Develop event strategy, prioritization, alignment, logistics, promotion, execution, and follow-up, working closely with marketing and sales
- Own a defined share of pipeline generation through partner-sourced and partner-influenced motions, with accountability for maintaining accurate deal registration, a weekly channel forecast, and clear visibility into pipeline health for sales and channel leadership
- Work closely with partners to gather timely deal updates and proactively identify opportunities where targeted support (technical enablement, competitive positioning, and co-sell resources) can improve win rates, expand deal size, and extend reach into new accounts
- Responsible for building a high-performing partner ecosystem through deliberate recruitment aligned to broader business objectives and comprehensive onboarding to reduce time to first sale
- Ensure existing and new partners are fully equipped to sell effectively by delivering ongoing sales enablement and training, providing clear tools and messaging to articulate our value proposition, and partnering with Marketing to design and execute joint programs that drive measurable return
- Active contribution to internal systems that make channel execution repeatable: improve partner tracking processes, maintain a current view of competitive positioning and industry trends, and develop retention strategies for key accounts
- Collaborate with internal stakeholders, including channel leadership, sales (account executives, solution engineers, customer success) and marketing, to support strategic goals and ensure alignment with the company’s vision
Skills
- 5+ years of relevant experience managing channel partnerships (VARs, SIs, MSPs)
- BA/BS degree; or equivalent work experience
Company Overview