Note: The job is a remote job and is open to candidates in USA. People Inc. is a company focused on Credit Card Marketing, and they are seeking an Associate Director for Sales Marketing. This role involves collaborating with various teams to develop marketing strategies and proposals that drive revenue growth with top-tier advertising partners.
Responsibilities
- Lead Proposal Process: Manage proactive and RFP responses, creating smart, strategic ideas for advertising partners in the Credit Card vertical
- Vertical Strategy: Collaborate across the People Inc. portfolio to create sellable opportunities for advertisers that are grounded in our brand’s most influential franchises and tentpoles
- Brand Familiarization: Partner with People Inc. brands and vertical teams to build a deep understanding of high-value opportunities, key tentpoles, and strategic priorities to inform proposal development and sales support
- Storytelling: Bring ideas to life through well-written and visually-appealing proposals that represent our brands, capabilities, and ideas flawlessly
- Cross-Department Communication: Partner closely with Editorial, Content Strategy, Research, Account Strategy, and Design to ensure proposals and presentation effectively communicate our unique value proposition
- Sales Partnership: Develop strong relationships with the Sales Teams to become experts on their business; provide support on client calls, as needed
- Lead and support the RFP and proactive proposal development process by partnering cross-functionally with Sales, Marketing, Editorial, Content and Account Strategy teams to develop strategic, client-ready marketing programs. Create compelling proposals and meeting materials, incorporating feedback from stakeholders to refine ideas and ensure alignment with client objectives and business goals
- Build and maintain a strong understanding of internal brand capabilities, tentpoles, and opportunities across the portfolio. Translate this knowledge into actionable insights that inform proposal development and strengthen the overall quality and relevance of client-facing materials
Skills
- Minimum Bachelor's Degree
- 6-9 years relevant experience at a digital and/or print publisher, with a focus on pre-sales Marketing; background in Credit Card/Finance category is a plus
- Excellent creative writing and storytelling skills with an ability to execute visually impactful presentations (fluent in Google Slides, Keynote and Powerpoint)
- Excellent communicator, who remains poised under pressure and can tailor messages for different audiences
- Understanding of the advertising landscape, products, and trends; understanding of digital, print and/or programmatic marketplace is required
- True self-starter – provide proactive ideas, understand organizational goals, and move initiatives forward
- Comfortable working in a fast paced environment
Benefits
- Annual bonuses
- Short- and long-term incentives
- Medical
- Dental
- Vision
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- A generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Voluntary benefits such as pet insurance
- Accident
- Critical and hospital indemnity health insurance coverage
- Life and disability insurance
Company Overview