Note: The job is a remote job and is open to candidates in USA. Liaison Creative + Marketing is hiring an AI GTM Marketing Specialist to help own the strategic point of view on AI value and turn strategy into activations and campaigns. The role involves developing messaging and positioning for AI products, translating technical capabilities into customer-facing content, and coordinating go-to-market activations.
Responsibilities
- Develop AI-focused GTM messaging and positioning that clearly communicates the client's AI value proposition
- Translate technical AI capabilities into customer-facing content, including blogs, solution briefs, product narratives, web copy, and campaign assets
- Plan and execute holistic GTM activations for AI solutions, coordinating across product, sales, ecosystem, PR, analyst relations, and demand generation teams
- Own project management for GTM launches: build agendas, run meetings, and aggregate notes across teams to keep everyone aligned and moving forward
- Shape positioning around local AI and agentic workloads, highlighting how the client's technologies enable next-generation AI experiences
- Partner with technical, product, and ecosystem teams to validate messaging for local AI and agentic AI use cases, translating platform capabilities into credible thought leadership and GTM content
- Support paid and organic social activation efforts that build awareness and drive demand
Skills
- 3+ years of experience in product marketing, GTM marketing, or content marketing, ideally supporting technology or AI-related products
- Bachelor's Degree or equivalent in Marketing, Communications, Business, or a related field
- Skilled in all Microsoft Office Applications (PowerPoint, Excel, Outlook)
- Familiarity with AI/ML concepts and terminology
- Comfort using AI tools (like ChatGPT or Claude) to support research, drafting marketing copy, and project coordination is a must
- Demonstrated ability to translate complex technical concepts into clear, compelling narratives for varied audiences
- Experience coordinating cross-functional go-to-market launches spanning product, sales, PR, analyst relations, and demand generation
- Strategic thinker who is just as comfortable rolling up their sleeves on execution
- Genuine curiosity about AI, agentic technologies, and emerging platform trends, plus the fluency to speak confidently about them
- Comfortable presenting positioning and strategy to leadership and cross-functional stakeholders
- A good attitude and a real affinity for technology
- Experience with gaming or consumer semiconductor industry
- Experience with content management or digital asset workflows a plus
- Experience with any project management or workflow system a plus
Benefits
- 100% Liaison-paid medical and dental insurance
- Paid vacation/sick and holiday leave
- 401k program with company matching
- Liaison-paid Short- and long-term disability insurance
- Paid group term life insurance
- Optional supplemental insurance and life coverage
- Optional Pet Insurance
- Bright Wellness Program
- Those enrolled in our medical plan get free access to an Employee Assistance Program
Company Overview