Note: The job is a remote job and is open to candidates in USA. Sapiens is seeking an Account Based Marketing Manager for North America to lead Account-Based Marketing (ABM) and demand generation initiatives aimed at revenue growth. This high-impact role requires strategic thinking and execution, working closely with Sales, Product Marketing, and other partners to drive measurable results.
Responsibilities
- Own and execute the North America ABM strategy aligned to revenue and sales priorities
- Develop and manage ABM motions across Tier 1 and Tier 2 accounts
- Translate business objectives into clear, scalable ABM programs
- Lead multi-channel demand generation campaigns across:
- + Paid media
- + SEO / AEO / GEO
- + Email and marketing automation
- + Content and digital channels
- Partner with agencies and vendors while retaining accountability for performance, ROI, and outcomes
- Ensure campaigns are aligned with sales plays, account plans, and regional priorities
- Partner closely with Sales leadership, account teams, SDRs, and regional marketing
- Align on target accounts, messaging, campaign timing, and follow-up strategies
- Act as a strategic marketing partner focused on revenue impact, not just activity
- Own performance reporting and insights across engagement, conversion, pipeline contribution, and ROI
- Use data to identify opportunities, optimize campaigns, and improve efficiency
- Continuously test, learn, and iterate to drive improved outcomes
- Leverage AI tools to improve targeting, personalization, messaging, and campaign effectiveness
- Identify practical ways to incorporate AI into ABM execution and performance optimization
- Increased pipeline and revenue contribution from target accounts
- Strong engagement and conversion rates across ABM campaigns
- Improved campaign efficiency and return on investment
- Clear alignment and credibility with Sales and cross-functional stakeholders
- Data-driven reporting that demonstrates marketing’s impact on revenue
Skills
- 5–8+ years of experience in B2B ABM, demand generation, or growth marketing
- Proven experience owning and leading ABM programs tied to revenue outcomes
- Strong understanding of: Paid media strategy, ABM frameworks and segmentation, Multi-channel demand generation
- Experience with HubSpot, Salesforce, and ABM platform
- Strong analytical and performance-optimization skills
- Comfortable operating in a KPI-driven, performance-focused environment
- Experience leveraging AI tools to enhance marketing effectiveness
- Strong communication skills and ability to partner with senior sales stakeholders
Company Overview
Sapiens provides software solutions for the insurance industry, specializing in digital transformation, core systems, and analytics. It was founded in 1982, and is headquartered in Holon, Tel Aviv, ISR, with a workforce of 5001-10000 employees. Its website is http://www.sapiens.com.