Regional Account Executive

Waco Tribune-Herald is part of the USA TODAY NETWORK and is seeking a Regional Account Executive to build relationships with local businesses for their advertising and digital marketing needs. The role involves developing integrated marketing plans, managing client relationships, and leveraging various marketing solutions to drive results.

Responsibilities

• Build Their Presence: Website, SEO, Local Listings, Reputation & social media
• Drive Awareness & Leads: Search Engine Marketing, Social, Display, Video, and Mobile Advertising
• Grow Audience and Connect: Brand Content Solutions, Social Media Marketing
• Manage Leads and Customers: Lead Alert, Engagement and Tracking Tools
• Know What Works: Reporting, Mobile Tools, Insight Solutions
• Emerging technology such as Virtual and Augmented Reality
• Pursue and close new business and revenue streams
• Retain, manage, and grow clients in the ever-changing digital landscape
• Work within a team to manage the client relationship and retain and build account revenue
• Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions and the core newspaper
• Articulate and present our suite of products to business decision makers
• Communicate with customers proactively via phone, video conference tools (i.e., MS Team or Zoom), email and in-person
• Conduct face-to-face customer meetings, presentations, proposals and demonstrations
• Manage a specified sales pipeline and develop a strategy for long-term sustained success
• Conduct client check-ins, upsell/cross-sell accounts, and address client market share concerns
• Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

Skills

• Must live within the region
• 1+ years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience
• Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required)
• A problem solver who thrives on challenges and can simplify complex issues
• Possesses a competitive nature and a collaborative team spirit
• Excellent communication and presentation skills
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook
• Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law
• Google AdWords, Analytics certifications are preferred but not required

Benefits

• Comprehensive Health
• Dental
• Vision
• HSA
• FSA
• Life Insurance
• Pet Insurance
• 401K
• Generous MTO Time off package including Company Paid Holidays
• Unparalleled digital and marketing training for continuous learning
• Intensive 4-week onboarding for new hires

Company Overview