Discover What’s Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We’re a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we’re committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That’s why we’re committed to building a respectful, inclusive workplace. It’s the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
About the Role
Focusing on how customers “experience” and engage with content across the app, the Programming Strategist II will help drive the Audience Engagement team’s strategic efforts and amplify how customers interact with the product. The role’s purpose is to optimize the touchpoints where customers can engage with betting content, with an emphasis on strategic planning and merchandising, experimentation- and research-led optimization, refining displays for consistency and intuitiveness, and identifying and removing points of friction.
Spanning across the Planning, Testing, and Display focus areas, the Programming Strategist II will master data and testing ecosystems, while helping manage documentation that aids the Audience Engagement team’s decision-making capabilities. They will work directly with the two additional Audience Engagements teams: Programming (operational team responsible for fulfilling plans and programming the sportsbook via our CMS) and Enablement (responsible for supporting Audience Engagement with appropriate tooling and workflows to support speed and scale).
The scope of the role includes but is not limited to:
Building detailed content plans that align with business goals and enhance engagement
Executing and tracking tests while finetuning analytical skills and driving broader work
Overseeing display structure and documentation, supporting cross-functional work and progress
At the end of the day, we are working together to build best-in-class customer experiences for millions of users – with the primary goal of being the biggest and best online sports and gaming operator in the United States.
Responsibilities
Planning
Lead daily and seasonal planning efforts with minimal oversight, creating structured and data-led plans
Manage go-to-market checklists and timelines for upcoming features or high-priority events
Collaborate with Programming to ensure plans are operationally viable, supporting documentation and rollout
Partner with BI to analyze performance of past efforts and apply learnings to future
Manage planning calendars, aligning across functions and surfacing risks / gaps
Testing
Execute tests — from definition to analysis — with minimal oversight
Track performance of ongoing tests and manage backlog, prioritizing tests based on progress and impact
Structure and manage results, presenting to Audience Engagement and additional stakeholders when relevant
Ensure Audience Engagement team understands test purpose and troubleshoot issues with execution
Support work with BI to define testing segments, helping analyze benefits and build stories to support direction
Display
Function as a subject matter expert regarding technical knowledge of relevant tools
Directly support customer friction programs, enhancing structure, operating principles, and feedback loops
Structure friction management work, working with cross-functional partners to identify and document focus areas
Document opportunities and make recommendations for display improvements (inclusive of page layouts, market displays, and navigation), organizing materials for cross-functional discussions with UXR, Product Design, and Trading, among others
Support display change integration work, building use cases with Testing and BI
General
Function as a subject matter expert on data, intimately understanding how our customers interact with the product and helping shape conversations on how we think about opportunity
Work with Programming and Enablement teams to ensure seamless content delivery and alignment with planning and optimization efforts
Identify executional inefficiencies, collaborating with Enablement to improve tooling, processes, and documentation
Work with BI regularly, helping improve data flows and ability to self-serve
Organize customer feedback sessions and document learnings
Essential Functions
Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
2+ years of experience in content operations, content strategy or audience engagement
Experience working within a content management system (CMS), with a strong understanding of content configuration and optimization is a plus
Proven experience in strategic planning, data analysis, and A/B testing
An understanding of display principles and impacts on customer engagement
A customer-centric mindset with the ability to identify and resolve friction points
Ability to translate customer feedback into action
Strong organizational skills, with the ability to manage multiple priorities
Exceptional attention to detail and commitment to accuracy in execution
Effective collaboration skills, with the ability to work cross-functionally with multiple teams
Excellent communication/presentation skills, with the ability to articulate plans and reasoning in a clear and concise manner to stakeholders
Familiarity with sports betting, gaming, or a related industry is a plus
Willingness to travel occasionally domestically and/or internationally
Additional Requirements (if applicable)
Prior experience with sports, casino, and/or gaming websites and mobile apps
Demonstrating a strong interpersonal skill set – being able to communicate with team members effectively and emphatically at all levels within an organization
Being an innovative thinker, someone not afraid to challenge the status quo and ask questions
Showing a true passion for this industry inclusive of sports, casinos, and entertainment
The annual salary range for this position is $68K to $90K. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.
Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.
Gaming Compliance & Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.
About BetMGM
BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.
BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.
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