Deutsch is seeking a Programmatic Buyer to manage and optimize programmatic media campaigns across DV360 and The Trade Desk. This role involves hands-on execution, monitoring performance, and collaborating with cross-functional teams to ensure campaign success.
Responsibilities
- Build, launch, and QA programmatic campaigns within DV360 and The Trade Desk
- Execute across display, video, CTV, audio, and YouTube environments
- Implement PMP, preferred deal (PD), and programmatic guaranteed (PG) activations
- Ensure proper tracking, taxonomy, and campaign setup best practices
- Manage daily pacing and budget allocations to ensure delivery against plan
- Monitor campaign performance and proactively optimize toward KPIs
- Apply bid adjustments, audience refinements, frequency caps, inventory optimizations, and creative testing
- Identify underperforming segments and recommend data-driven improvements
- Support A/B testing initiatives and audience expansion strategies
- Activate and manage first- and third-party audience segments (e.g., Acxiom, Experian, LiveRamp)
- Support custom audience builds and lookalike modeling initiatives
- Assist with pixel implementation and troubleshooting
- Pull performance reports and assist in analyzing trends and insights
- Ensure data accuracy and consistency across reporting platforms
- Highlight optimization opportunities and performance shifts
- Work closely with the Programmatic Supervisor on optimizations
- Partner with Planning, Analytics, and Ad Operations teams to ensure seamless campaign execution
- Stay current on platform updates, beta opportunities, and emerging inventory solutions
Skills
- Hands on experience in DV360 and The Trade Desk is required
- 1–3+ years of hands-on performance/programmatic buying experience
- Working knowledge of DV360 and/or The Trade Desk (experience in DV360 required, all preferred)
- Familiarity with PMP and deal-based buying
- Strong analytical mindset and comfort working with performance data
- Detail-oriented with strong organizational and time management skills
- Ability to manage multiple campaigns simultaneously
- Strong communication skills and willingness to learn
Benefits
Company Overview
Deutsch is a data-inspired, culturally shaped, creative studio based in Los Angeles, California. It was founded in 1969, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.deutsch.com.