Media Activation Manager

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative, and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by WPP Media and other constituent parts of the agency around the world.

 

About the role

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup, and activation of Paid Search campaigns across multiple countries via self-service ad platforms (e.g. Google Ads, SA360, Microsoft Ads) for the Google client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, ROAS) and will leverage real-time auction bidding across the ad platforms. 

 

Role responsibilities include but are not limited to:

• Directly and indirectly supports multiple markets for the client account
• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA, and reporting.  
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)
• Consistent high-quality delivery on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner
• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Growing knowledge of tactical essentials including but not limited to inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Growing knowledge of adjacent and/or connected disciplines including other channels (e.g. Display, Social) and Planning, Data Strategy, Analytics, or AdOps 
• Growing knowledge of the channels and related platforms for specific APAC market(s) you are working on
• Growing grasp of overall campaign lifecycles, its impact on incrementality, and the role search plays within it
• Communicates planning successes, failures, and escalations to line manager in a timely manner, ability to manage internal communications and share updates
• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

• (Required for senior executive) 1-2 years’ work experience on activating Paid Search campaigns (preferably via Google Ads or SA360 platform)
• High attention to detail, and excellent organizational skills
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)
• Demonstrable interest in paid digital media ads, especially Paid Search 
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends