Front Row is looking for a Marketplace Optimization Specialist to lead in elevating brand visibility and performance across Amazon in the beauty and wellness category. This role will require deep SEO expertise and a strategic approach to Al-powered content workflows, focusing on organic optimization and driving discoverability and conversion through best-in-class tactics.
Responsibilities
- Support the SEO team in executing organic optimization strategies across a portfolio of beauty and wellness brands, with a focus on driving visibility, rankings, and conversion
- Assist in creating SEO-friendly copy that aligns with brand voice, content briefs, and SEO analytics
- Pull and organize data for regular and ad hoc reporting, helping the team track performance and identify optimization opportunities
- Help maintain adherence to content guidelines, quality standards, and tone of voice across deliverables
- Stay current with industry trends, best practices, and developments in SEO and eCommerce content
- Support SEO best practices across product detail pages (PDPs), storefronts, A+ content, and brand store experiences
- Assist in analyzing competitive trends, search dynamics, and consumer behaviour to surface growth opportunities and optimization gaps
- Collaborate with cross-functional teams, including creative, data, brand, and tech to support broader eCommerce and content initiatives
Skills
- Internship or equivalent experience in SEO, digital marketing, eCommerce, content writing, or a related field
- Familiarity with SEO fundamentals such as keyword research, on-page optimization, content strategy, and search performance metrics
- Strong writing, editing, and proofreading skills, with the ability to craft clear, concise, and engaging copy
- Technical proficiency and advanced spreadsheet skills (Excel and/or Google Sheets). Comfortable working with large data sets, formulas, pivot tables, and basic reporting
- Comfortable working with data and translating findings into actionable insights or clear summaries for the team
- A creative yet analytical mindset — able to spot patterns, ask questions, and contribute ideas for improvement
- Eagerness to learn and experiment with emerging tools, including GenAI platforms like ChatGPT, to support content and workflow efficiency
- Strong attention to detail and organizational skills, with the ability to manage multiple tasks and deadlines
- Excellent written and verbal communication skills
- Experience with Amazon Seller Central or marketplace SEO tools (e.g., Helium 10, DataDive) is a strong plus but not required
Benefits
- Health, dental and vision
- 20 days PTO
- Summer Fridays
- Education Stipend
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Competitive 401K
Company Overview
Front Row is a digital marketing agency that offers content creation, e-commerce management, and market distribution solutions. It is a sub-organization of Front Row Group. It was founded in 2011, and is headquartered in Hamburg, Hamburg, DEU, with a workforce of 501-1000 employees. Its website is https://www.frontrowgroup.de.