Xponential Fitness, LLC is a leading global franchisor of health and wellness brands, operating a diversified platform of fitness experiences. The Marketing Specialist role focuses on executing marketing initiatives for boutique fitness studio franchises, including campaign coordination, franchisee support, and performance tracking.
Responsibilities
- Support execution of national marketing campaigns and promotions
- Coordinate timelines and deliverables with internal teams and agencies
- Manage marketing calendars and project trackers
- Assist with campaign setup and deployment across channels
- Ensure assets are delivered on time and aligned with brand standards
- Respond to franchisee marketing requests and questions
- Help maintain marketing resource libraries and portals
- Assist in developing marketing toolkits and guides
- Support local marketing initiatives and studio events
- Help coordinate new studio opening marketing materials
- Upload and organize creative assets
- Maintain brand marketing documentation
- Support vendor coordination and invoice tracking
- Assist with budget tracking and expense management
- Manage promotional inventory when applicable
- Assist with email campaign setup and testing
- Support CRM list management and segmentation
- Help track lead generation campaigns
- Coordinate updates to studio landing pages where applicable
- Support member communication initiatives
- Compile weekly and monthly marketing reports
- Track key metrics such as Leads, Conversions, Campaign performance, Studio participation
- Maintain dashboards and reporting templates
- Provide insights to marketing leadership
Skills
- 1–3 years of marketing experience or relevant internships
- Experience in marketing coordination, project management, or campaign support preferred
- Fitness, franchise, retail, or agency experience a plus
- Strong organizational skills and attention to detail
- Excellent written and verbal communication
- Ability to manage multiple projects simultaneously
- Strong time management skills
- Team-oriented mindset
- Willingness to learn and grow in a marketing career
- Familiarity with Microsoft Office (Excel, PowerPoint, Word), Google Workspace, CRM systems, Email marketing platforms, Social media platforms, Project management tools (Asana, Monday, Trello)
- Basic understanding of digital marketing preferred
Benefits
- Comprehensive Medical, Dental and Vision benefits
- Opportunities for additional bonuses
- Cell Phone Allowance
- 401k plan with 4% company match
- Complimentary corporate memberships to XPLUS and XPASS
- Discounts on retail brand merchandise
- On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services
Company Overview
Xponential Fitness is a curator of leading brands across a variety of verticals in the boutique fitness & wellness space. It was founded in 2017, and is headquartered in Irvine, California, USA, with a workforce of 51-200 employees. Its website is http://xponential.com/.