Marketing Coordinator- Social Commerce

Educational Insights is a company dedicated to bringing learning to life through innovative educational toys. They are seeking a Marketing Coordinator – Social Commerce to join their Social Media & Content Team, where the role involves managing relationships with creators and executing social commerce campaigns across various platforms.

Responsibilities

• Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, and YouTube
• Build strong relationships with creators by providing guidance, communication, and brand assets
• Maintain communication throughout campaign lifecycles to ensure timely deliverables and accurate messaging
• Track creator information, products, and content submissions
• Assist in executing social commerce campaigns, including TikTok Shop promotions and affiliate activations
• Coordinate product shipments, gifting logistics, and sample needs for creator programs
• Gather performance metrics, maintain content libraries, and organize post-campaign assets
• Maintain creator databases, trackers, logs, and templates
• Collaborate with Learning Resources and Pet brand teams to align creator content with broader brand storytelling
• Monitor platforms for emerging creators, trends, and new opportunities

Skills

• 1–2 years of experience in social media, influencer/creator programs, or digital marketing
• Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
• Experience managing creators, deliverables, and communication
• Highly organized and able to manage multiple campaigns at once
• Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
• Strong written communication and professionalism in external communication

Benefits

• Profit sharing bonus potential
• 401k matching
• A variety of other benefits

Company Overview