hand2mind is a family-owned company that has been inspiring learning through play for over 60 years by creating hands-on educational materials. They are seeking a Marketing Coordinator for Influencers & Affiliates to join their Brand Communications Team, where the role involves managing influencer partnerships and optimizing social commerce campaigns.
Responsibilities
- Identify and reach out to relevant creators for product seeding, paid partnerships, and UGC campaigns across TikTok, Instagram, YouTube, and more
- Coordinate and execute day-to-day operations related to earned influencer, Amazon Creator Connections, and affiliate campaigns through platforms like Aspire and Levanta
- Build and nurture strong relationships with creators by offering clear & timely communication, brand guidance, and support, ensuring a positive experience and fostering long-term partnerships
- Maintain structured communication with creators and partners across every stage of influencer campaigns to ensure on‑time, brand‑accurate deliverables and identify opportunities to optimize performance
- Support social commerce affiliate campaigns by optimizing affiliate activations both internally and with external agency partners
- Coordinate product shipments, gifting logistics, and sample needs for creator programs
- Gather performance metrics, maintain content libraries, and organize post-campaign assets
- Build and maintain creator databases, trackers, logs, and templates
- Collaborate with the broader brand team to align creator content with brand storytelling
- Monitor platforms for emerging creators, trends, and new opportunities
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing
- Strong understanding of TikTok, Instagram, YouTube, and creator-driven content
- Experience managing creators, deliverables, and communication
- Highly organized and able to manage multiple campaigns at once
- Proficiency in Excel/Sheets; experience with Aspire, Levanta, or Awin is a plus
- Strong written communication and professionalism in external communication
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview
ETA hand2mind support teachers, inspire students, engage parents, and champion learning by doing. It was founded in 1965, and is headquartered in Vernon Hills, Illinois, USA, with a workforce of 51-200 employees. Its website is http://www.hand2mind.com/.