Bonneville International is an integrated media company committed to building up and connecting communities. The Mariners Account Executive role involves developing new business relationships and selling integrated marketing solutions to meet revenue goals.
Responsibilities
- Meet and exceed individual quarterly and annual Mariners radio budgets by developing new business, securing transactional business and growing existing accounts all while solving client’s marketing needs with integrated programs
- Generate new business through persistent focus on prospecting, new client development and strategic sourcing
- Prospect and identify marketing revenue opportunities, create Mariners broadcast and digital sales packages, present to clients, and close the sale
- Create fully integrated marketing campaigns to deliver strong ROI for clients utilizing both traditional radio and digital extension
- Fully participate in CRM (Client Relationship Management) system
- Participate in training to enhance professional skills and overall understanding of new and evolving media
Skills
- Ability to 'hunt' – search for and develop new sponsorships in the broadcast and digital space and grow existing clients
- Ability to work with moderate supervision, confidential information and be a self-starter
- Demonstrated ability to strategically prospect new business, overcome objections, without hesitation to ask again
- Ability and discipline to follow through to a Closed Won or Closed Lost outcome in addition to client onboarding, campaign fulfillment, recap and renewal
- Passion for professional excellence and integrity with a positive attitude and outlook on the sales process
- Ability to organize, analyze, and interpret statistical research and data to draw conclusions that support the marketing recommendation
- Ability and willingness to resolve unexpected problems and be flexible to perform unscheduled assignments
- A high level of proficiency with computers, software, and new technologies
- Assist clients with creative copy and campaign strategy
- Highly familiar with the benefits and shortcomings of all types of media including, but not limited to 'heritage' media, sports sponsorships, as well as all types of current and emerging social and digital media
- Possess excellent oral, written, presentation and interpersonal skills
- Receive, process, and maintain information through oral and/or written communication effectively
- Manual dexterity and fine motor skills to operate computer keys and general office equipment
- Ability to work on a computer for prolonged periods of time
- Sit and/or stand for extended periods of time
- Maintain a valid driver's license and clean driving record; proven ability to safely drive personal vehicle without exposing company to serious liability risks
- 1-4 years of outside sales preferred
- Proven track record of success in hitting budgets/quotas in a sales role, particularly with direct, new business relationships
Benefits
- Robust, affordable medical, dental and vision coverage with no wait period for enrollment
- 401(k) with Company match and employer-funded retirement account, both fully vested from day one
- Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (4 weeks) benefits
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays per year
- Paid time off for volunteering (40 hours per year)
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Company Overview
Bonneville International Corporation is a media and broadcasting company, owning 13 radio stations and 1 TV station in five markets. It was founded in 1964, and is headquartered in Salt Lake City, Utah, USA, with a workforce of 1001-5000 employees. Its website is http://bonneville.com/.