Manager, Outreach
American Public University System
The position reports to the Director of Military and Community College Outreach and is responsible for promoting the University and its programs to prospective students and key stakeholders located in key Community Colleges and Universities along with various military and Veteran communities within assigned area of responsibility (AOR). Establishes and maintains relationships across university markets and stakeholders (i.e., Community College Advising, Transfer Student and Academic departments, Military education center staffs, Public Safety Programs staff, Veteran Service Organizations (VSOs, and Military Service Organizations (MSOs), etc.). Provides on-site and virtual student services assistance to current and prospective students throughout the student life cycle. This is a region-based position, with a location requirement of South Central Region of the U.S. (i.e. Arkansas, Louisiana, etc), requiring travel to assigned Areas of Responsibility (AORs). AORs are subject to change and are defined by leadership. Works closely with academic stakeholders to facilitate an understanding of the University program needs in an effort to maintain and grow registrations. Represents APUS at local events and ceremonies and provides information about programs to key community college professionals military, civilian personnel, and on occasion, public safety professionals
Responsibilities:
- Responsible for serving as the “face of APUS” at locations needed for outreach and recruitment.
- Establishes and maintains professional relationships with military and civilian staff & other key personnel within assigned AOR.
- Implement strategic outreach plans to build and strengthen partnerships with community colleges and universities to meet institutional goals.
- Cultivate and maintain collaborative relationships with academic leaders, administrators, faculty, and staff at partner institutions.
- Lead initiatives to recruit students into public safety programs, providing guidance on career pathways in law enforcement, fire safety, and emergency management.
- Build and maintain strong relationships with local law enforcement agencies, fire departments, emergency management organizations, and other public safety stakeholders.
- Ensures marketing materials displayed in all assigned areas are kept replenished and current.
- Maintains confidentiality of all APUS information.
- Provides face-to-face and virtual assistance to current and prospective students.
- In coordination with the Director, organize tabling events, communicate marketing needs, capture leads, and help establish new relationships with Community College student-facing departments
- Documents all business development, opportunities, and student information using a customer relationship management (CRM) tool.
- Presents briefings and information to internal and external stakeholders regarding trends, issues and opportunities.
- Attends ceremonies and other events on behalf of APUS and may make presentations of academic awards and other forms of recognition.
- Attends community college transfer fairs and public safety events.
- Assists the Director in the execution of strategies, plans, and objectives, informing them of potential marketing opportunities in AOR.
- Develop innovative ways to market APUS to target audiences.
- Provide input to the Director concerning advertising and marketing activities specific to AOR.
- Periodically assists other team members with events located outside of assigned AOR.
- Provides monthly environmental scan of AOR to include military installations and competitors.
- Conducts initial contact and advisement to new and continuing students.
- Performs other duties as assigned.
Contact (types and levels – internal and external):
- External contacts may include senior government personnel (military and civilian), base education officials, community college advising staff, public safety staff, and current and prospective students.
- Internal contacts may include fellow APUS employees up to and including the executive level and APUS students.
Requirements:
- Bachelor’s degree or higher required
- 2+ years working within higher education and/or active-duty military, veterans, family members. Candidates with comparable experience may be considered.
- Working knowledge of military voluntary education preferred
- Previous experience interacting and communicating with others
- Working knowledge of education departments within a college or university setting
- Knowledge of computer systems and the ability to work with word processing, data management, and spreadsheet and data analysis programs.
- Must have working knowledge with Microsoft Office products
About Us:
American Public University System (APUS) is an Online University based in Charles Town, WV. Our company has over 100,000 students. Our emphasis is educating our nation’s military and public services communities with quality and affordable education. APUS provides partnership and commitment in helping students realize the dream of a higher education and the opportunities that brings.
It is the policy of American Public University System (APUS) and American Public Education, Inc. (APEI) to afford equal opportunity to all qualified persons. We treat all qualified individuals equally as to their recruitment, hiring, assignments, advancements, compensation, and all other terms and conditions of employment. of American Public University System (APUS) does not discriminate on the basis of race, color, religion, creed, sex, age, national origin, sexual orientation, or physical, mental, or sensory disability, or any other characteristic protected by law.
Pay Transparency Statement
If you are a resident of a state with designated pay transparency requirements and this role is available remotely, you may be eligible to receive additional information about the compensation and benefits for this role, which we will provide upon request. Please send an email to [email protected]