Company Description:Dr. Reddy’s Laboratories Canada Inc., based in Mississauga, Ontario, is the Canadian arm of Dr. Reddy’s Laboratories Ltd., a global pharmaceutical leader committed to providing affordable and innovative medicines. Guided by our purpose—“Good Health Can’t Wait”—we strive to make healthcare more accessible and impactful across Canada.
By joining Dr. Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.
Join our Consumer Health team in Canada and be part of a purpose-led organization that empowers you to make a meaningful impact—on your career, your customers, and the lives of patients across the country.
Job Description:The Sales Manager / Lead - Consumer Health, will drive the growth and market penetration of Thrive products in Canada by strategically managing key accounts and distributor relationships. The incumbent is responsible to develop and execute sales strategies that align with company objectives, fostering strong partnerships with retailers and the distributor, and ensure efficient product distribution. This role is pivotal in enhancing brand presence, achieving sales targets, and supporting the company’s mission to help individuals quit smoking through effective nicotine replacement therapies.
The role will be based remotely but close to Toronto area with requirement for regular in person meetings as necessary. The role will report to Cluster Head for Canada, Consumer Health business.
Responsibilities:
Strategic Account Management
- Develop & nurture strong commercial relationships with Canadian distributor and key trade partners
- Contract negotiation: In partnership with the distributor, negotiate terms, pricing structures, and promotional agreements with key accounts
- Joint Business Planning: Collaborate with distributors and key accounts to develop annual business plans that drive mutual growth, achieving targets
- Work to identify distribution account/channel gaps and pen/share growth opportunities across the Canadian retail trade
Sales Strategy & Execution
- Create comprehensive sales plans to meet and exceed revenue targets for Thrive products
- Launch promotional campaigns and new product introductions in collaboration with the marketing team
- Coordinate in-store promotions and visibility initiatives to enhance brand presence
- Track sales metrics and key performance indicators (KPIs) regularly
- Adjust strategies based on performance data and market feedback to optimize results
- Identify & develop incremental business plans such as private label & tenders
Distributor Management
- Manage relationships with distributors to ensure efficient product distribution
- Monitor distributor performance and compliance with contractual agreements
- Address any logistical challenges to prevent stock shortages or delays
- Ensure distributor activities support overall sales objectives for Thrive
- Provide training and support to distributor sales teams to enhance their effectiveness
Organization
- Communicate with all levels of the organization to ensure buy-in of sales plans and priorities
- Communicate with all levels of the organization to reflect their business needs into marketing plans
- Stay informed about market trends, retailer strategy, shopper behaviors, and competitor activities
- Prepare and present regular sales reports and forecasts to senior management. Provide actionable recommendations based on data analysis and market insights
Incumbent must be a Canadian citizen or lawful permanent resident of Canada without requiring visa support / sponsorship, now or in the future.
Qualifications:Educational qualification: Bachelor’s degree in marketing preferred
Minimum work experience: 10+ years in Consumer Health (over the counter) sales on strategic top accounts (one of Shoppers Drug Mart, Walmart, Jean Coutu)
Skills & attributes:
- Experience of managing a distributor relationship with demonstrable influence and results
- Strong communication, presentation, analytical, & story telling capabilities
- Solid hands-on experience with e-commerce
- Strong leadership skills allowing to manage external distributors teams (if needed in the market)
- Self-starter and self-driven
- High agility level acting with speed - has courage to take appropriate risks
- Strong creativity – thinks out of the box – creates solutions even if challenging
- Can easily navigate in ambiguous environment and intensely relies on intuition to drive ideas – can effectively bring strong rationale to intuition
- Externally focused - driven by adding value to consumers and customers