Head of Marketing position at Andesa, a leading provider of policy and plan administration solutions in the Advanced Markets space, seeking to build a marketing function from the ground up for a concentrated B2B market within the life insurance and annuities space.
Requirements
- 8+ years of B2B marketing experience
- Demonstrated success building and running ABM programs in a concentrated market or named account environment
- Experience selecting and implementing marketing platforms
- Strong content instincts: with input from SMEs and agency support, you can write, edit, and direct credible, executive content and thought leadership that engages our market audience
- Track record of building brand and category presence, including events, PR, analyst relations, and executive positioning
- Comfort with both strategy (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences)
- Experience managing agency and contractor relationships effectively
- Excellent collaboration with sales leadership and a clear point of view on how marketing and sales should operate together
Benefits
- Comprehensive medical, dental, and vision coverage for employees
- 401(k) retirement plan with competitive employer matching contributions
- Generous PTO program with annual allocations based on years of service
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