APCO is seeking a Global Marketing Digital Specialist to enhance APCO’s brand visibility and presence online. The role involves assisting with digital marketing and communication activities, creating and managing digital campaigns, and supporting the overall marketing efforts of the company.
Responsibilities
- Create, manage and amplify digital campaigns to engage clients, colleagues and prospects
- Conduct desk research using advanced digital platforms
- Monitor APCO’s online presence proactively
- Help develop and publish content to websites, social and other digital channels
- Proofread thought leadership documents
- Review analytics and contribute to activity reports
- Implement SEO/GEO strategy and recommendations
- Drive SEM, paid social campaigns and targeted display campaigns
- Draft and format mass e-mail campaigns and event forms and landing pages
- Create templated graphics and do light image and video editing
- Support special projects and traditional marketing programs for the company
- Assist with creating and tracking project plans and content calendars
- Other duties as assigned
- Support special projects and traditional marketing programs for the company
- Assist with creating and tracking project plans and content calendars
- Other duties as assigned
Skills
- BA/BS in a related field
- Internships or other equivalent experience in marketing
- Strong technical, research, written and oral communication skills
- Ability to proactively and thoughtfully support the activities of the global marketing and communication team with project management
- Familiarity with AP Style
- Content management (CMS)
- Monitoring programs and analytics
- Proficiency in Microsoft Word, Excel, Outlook and PowerPoint
- Working knowledge of Canva, Photoshop, Premiere and other Adobe products
- Experience using Hubspot or similar platforms
Company Overview
APCO is a global advisory and advocacy firm helping organizations build the un/common ground upon which progress is made. It was founded in 1984, and is headquartered in Washington, District of Columbia, USA, with a workforce of 1001-5000 employees. Its website is http://www.apcoworldwide.com.