Head of Demand-Gen (Fractional)
We're looking for a fractional head of demand generation to join our marketing team for the next 3–6 months. There could be an opportunity to extend beyond if interest and experience align.
The big picture: This person will play an integral role in driving a predictable, scalable sales pipeline. As a company with both B2B Software and Service offerings, success depends on our ability to acquire and educate prospects — and quickly discern their area of interest. This role will help connect marketing efforts directly to pipeline outcomes, bringing structure, visibility, and performance to how we grow.
6–10+ years of experience across demand generation and marketing operations
Experience operating and optimizing both Inbound marketing and ABM motions
Experience partnering closely with sales teams in mid-market and enterprise spaces
Proven ability to drive pipeline and revenue, not just leads or engagement metrics
Strong writing skills and creativity, able to develop your own emails, ads, and landing pages independently and also with the support and collaboration of content and customer marketing
Highly analytical and data-driven, with the ability to translate insights into action
Funnel design and conversion optimization
Lead scoring, routing, workflows, and lifecycle stages
Attribution and performance measurement
Owner mindset — comfortable balancing strategy and execution without heavy oversight
Organized and detail-oriented, with a focus on building scalable, repeatable systems
Experience managing 6–7-figure budgets
Experience in SaaS and Services or a hybrid-revenue model
Experience at a startup or growth-stage company
Experience in the employee engagement or internal comms space
Experience managing contractors — especially paid advertising — and shaping strategy
Equal Opportunity Employer Statement
Axios HQ is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios HQ makes hiring decisions based solely on qualifications, merit, and business needs at the time.